MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA

It is a fact that especially in developed countries, people give importance to their status for showing their positions in the society or for holding a position. in addition, it is known that people aim to be respected by having products which are signs of high status. in this study, it has been aimed to measure the effect of materialism, as an indicator of people’s commitment to their material possessions, over status consumption. also, it has been tried to analyze whether there is a relation among status consumption, materialism and demographic features or not. this study has been carried out by applying a questionnaire to people who own plasma/lcd, indicators of status. according to the results of questionnaire, people with high tendency towards materialism have high status consumption and these people are in the pursuit of avoiding plainness and of finding happiness by having material possessions.