KRİZ DÖNEMİNDE KÜRESEL PERAKENDECİ AKTÖRLERİN PERFORMANSLARININ TOPSİS YÖNTEMİ İLE DEĞERLENDİRİLMESİ

In recent years, rapid growth has been observed in the retailing sector. growth is constant. many factors are influential in the development of retailing sector. the influential factors can be enumerated as the changes in needs and wants of customers. the customers tendency to give more importance and to be more sensitive to time. at this study the migros, carrefour and kipa hypermarkets that are at first ten ranking in the study of magazine ekonomist for 2009 in retailing sector are taken into consideration. five main criterias that are used to evaluate performance in retailer businesses are regarded and the performance evaluation of 2005-2009 years which are per-crisis years were evaluated by using topsis method.