İKİ DÜZEYLİ BİR TEDARİK SİSTEMİNDE SATIN ALMA VE DAĞITIM KANALI STRATEJİLERİNİN SEÇİMİ

Determining of the products which retailers sell and the manufacturers which the products are purchased from is a significant decision process. on the other hand, the decision of determining retailers to whom manufacturers sell is noticed. both of the two decisions are handled mutually at the same time, a multilateral decision game can be noticed. in this study, game theory based dynamic model in a two-leveled system is applied. there are four actors consisting of two manufacturers and two retailers in the system. all of the actors act risk-avoidance focused. for every manufacturer, there are options for selling the products over independent retailers or setting their own distribution channels. the manufacturers produce substitute products. in terms of retailers, the point is the decision of from which manufacturer the product is needed to be bought.