STATES RELATED TO HEALTH AND SAFETY IN AUDIO-VISUAL MEDIA: ARGUEMENTS ON PUBLIC SERVICE ANNOUNCEMENT

Public service announcements are not enough really studied academically in the context of risk and opportunity, in turkey. it is a niche study area which has a prejudice of “benefit”. this article argues the public service announcements by two terms. public service announcements are offered to be prepared as short movies or audio records by state authorities or non-governmental organizations on behalf of public benefit. these announcements are featured by informative, didactical, stimulant messages. according to current law these announcements are offered to the supreme board of radio and television of turkey (rtük) to be adopted to broadcast free of charge by media organizations, and they are liberated to broadcast which they want. in the initial samples of public service announcements which were about the themes of traffic safety, physically handicapped people, smoking and environmental issues are offered to be shot by non-governmental organizations. but in recent years especially the ministries are attracted to be involved to this process through increasing samples. instead of this increasing rate of ministry involves the effect of non-governmental organizations are in decrease. this article aims to analyze two samples of public service announcement shot by state and civil platform. as seen in samples that the concept of “public benefit” commenced to be transformed to “governmental benefit” within context of state and puissance and so it losts its’ own mental ground of public benefit. güvenle büyü türkiye (grow up turkey confidently) is a transformative sample which was ordered by the ministry of labor and social security. as to second sample which is bir imza da sen ver (let’s autograph one more!) has the similar meaning that the transformative notion of “public benefit” is argued by laborcapital context. so it can be claimed that public service announcements are transformed to a kind of public relation or propaganda application instead of public benefit.