MODERNIZATION AND WOMEN'S IDENTITY IN POLITICAL COMMUNICATION

There are numerous tools used by political communication as part of propaganda campaigns. ascribing different perspectives to many phenomena ranging from fine arts to identity, modernism occasionally serves as a basis for those campaigns. the identity of the modern woman is used in political communication in order to reach out to female voters. chp retro, a social media phenomenon, started a debate on the role of modernization and women's identity within political communication through visuals that it developed for a propaganda campaign conducted through twitter prior to the general election held in turkey on june 7, 2015. thus, this study will analyze those visuals and discuss the place of women's identity and modernization in political communication.