SELF-PRESENTATION AND GENDER ROLES ON FACEBOOK

Nowadays, rapidly developing internet technologies appears as a new medium to examine self-presentation for gender roles. this paper discusses self-presentation on facebook, a social networking site, in terms of gender roles. in this sense facebook users’ profile and cover pictures were analyzed. facebook profiles were determined by convenience sampling method and data were collected by content analysis method. in this context profile and cover pictures of 464 facebook users’ were analyzed. results show that in different age groups and marital status there are significant differences between genders with regards to features of profile and cover pictures.