FROM DEVIL'S ADVOCATE TO WAG THE DOG: THE REALITY PRODUCTION OF ASYMMETRIC COMMUNICATION AND SPIN CYCLE

The attempts about reality production with strategic communication works in politics and economy fields have acquired currency especially in us after 1980's years. asymmetrical communication works which are formed with a win-lose situation indicate the danger position of public relations applications without any ethical concerns. spin effect in american and english political communication are the samples of persuasive appeal. the paper tends to identify with asymmetrical communication and spin doc initiatives by creating various metaphors in the context of five movies of hollywood production. it focuses on the phenomenon of asymmetric communication and spin with a semiotic analysis. we demonstrate the reflections of negative results while you do not determine public relations rhetoric in an ethical way or you take “unreal reality production” in strategic communication within the scope of the study.