RESEARCH ON THE TENDENCY OF YOUNG ADULTS TO LISTEN TO THE TRADITIONAL RADIO IN VARIOUS MEDIA SETTINGS

Nowadays as digital communication technologies are increasingly becoming more predominant in daily life, it is vital to conduct research on the current situation of radio and television broadcasting, which are now described as traditional. particularly, research on youngsters who are active users of these new media settings highlight a decline in radio and television consumption. taking these arguments into account, a survey on the tendency of young people to listen to the radio was conducted as part of this study. the research is predicated on questions that were asked to young listeners with regards to what they listen to, when they listen to it, how they listen, which things they listen and why they listen these. according to the findings of the research, as indicated in the leading studies of this field, it was concluded that the primary consumption content in radio is music, they listened to the radio generally 2-4 hours during weekdays and 1-2 hours during weekends, radio was mostly preferred while travelling but depending on the time of the day, late night times were also highly preferred to listen to the radio. moreover, according to the findings obtained as to why they listen to the radio, it was discovered that radio is considered as a tool to address entertainment, information, mood support and socialization needs.