A SURVEY ABOUT THE ANIMATION FILM PLANES IN TERMS OF ROLE MODELS AND SOCIAL VALUES

Animated films in recent years get great interest world wide and have started to achieve an important success in marketing and box office. first of all it is observed that big american film production companies such as disney and dreamworks are attaching great importance to produce animated films aiming especially for children and teenagers. so, animated films can sometimes be adaptations of classical works like pinocchio, “pussy in boots” etc., and also they can be appearas innovative narratives, such as “toystory“,cars or kung fu panda”.thanks to the technological developments in animated films, todays the use of 3-d technology get swidespread and thus the effects are stronger on adults, teenagers and children audience who have the opportunity to watch these 3 d animations in cinema. yet the commercial and technological success of animated films, its representations of limited role models and behaviour forms like goodbad, right-wrong etc. constitutes an area to examine. yet, there are accepted and glorified, disowned and disconfirmed kinds of role models and social values. those role models and social values are mostly effect the children and the younger audience, too. this study focuses on there presentations of role models and social values and thus, it examines the animated film planes considering the success of its topic, narrative structure and marketing strategies. this analysis is based on role and role models theory and values analysis method.