CORPORATE BLOGS AS ACORPORATECOMMUNICATION STRATEGY

Corporate communication is continuous informationand exchange opinions with the masses towards corporate purposes. development of the internet has led to changes message forwarding to the masses,increase the speed ofreceiving messages from the mand the structure ofcorporate communications.therefore, the power of internet increasing day by day forcorporations and internet is becoming the most important media on public relations applications with interactive communications. under the circumstances corporations are needed to ensure the flow of communication to effective corporate communication tools. corporateblogs have been considered a positive contribution towards to the organizations in other online communication tools. with this study determine to availability an efficient and effective manner of corporateblogs in corporate communications. in this context, the corporations operatingin turkey with the aim of corporate communications related to the use of blogs topic is discussed. the corporate blogs was studied using content analysis method in two different formats. firstly, corporate blogs are evaluated with categories which has comprising eighteen items. secondly all corporate blog posts published during 2012 examined with the help of coding page. according to the results, corporations are not tookeen on corporate blogs and use of corporate blogs is observed that them or ewell-known enterprises.