VIRAL MARKETING IN POLITICAL COMMUNICATION: A THEORETICAL FRAMEWORK

Political communication , especially through the internet nowadays seems to be very effective. viral marketing is a marketing technique of a website or a website's marketing message to other users or to the transfer method. viral marketing is a web site creation, email messages or the customer's own friends to share them with the issues they want a contagious form of emitting marketing event includes viral marketing, word of mouth marketing (womm) is not equal , but it is one of the most important category. viral marketing is a form of communication transmission. especially nowadays widely used in political campaigns. affect the image of political parties or political candidates is an important form of marketing is viral marketing. political communication occurs through the effect of the particular media have been many studies to demonstrate the effect. effective and yet very much discussed in political communication as a matter of t viral marketing emerges . to address this deficiency, and an area in order to contribute to this issue , this study has revealed . as research methods , document observation will be used to scan a document . especially in a foreign language will be guiding published sources.