REPRESENTATION OF THE VALUES CONCERNING FAMILY IN TELEVISION ADVERTISEMENTS

In society, groups and individuals with different characteristics live together with values which are formed within the frame of culture's own features. social values have a determining role in personality development of individuals, and in interpersonal relationships. in social life, social values, especially those concerning family, are passed down from generation to generation and are internalized in consequence of their reproduction through mass communication. within the process of creating a language in common with consumers, social values are often used in advertising. in this study, 136 advertisements have been analyzed to determine the extent to which the social values concerning family play a part in television advertisements. 71 of these 136 advertisements were determined to include family values.