LONELINESS AND TELEVISION USAGE

Loneliness is both an individual and a social phenomenon. media usage and watching television are some of the strategies to cope with loneliness. therefore it is needed to reveal the correlations between loneliness and usage of television. in this research, the answer of the question on which satisfactions lead people to watch television according to their loneliness level is searched for. the analysis results had produced that, the more loneliness level increases, the more duration of watching television increases, and the lonely people mostly watch the magazine, soap operas and motion picture. lonely people watch television to satisfy their needs such as companionship and escape, pass time, habits, entertainment, social interaction. nevertheless as much as the loneliness level increases, the importance given to motive of being informed by television, decreases.