FICTIONAL SOCIAL MESSAGES IN MASS MEDIA: AN ANALYSIS ON MASSIFIED VALUES IN TV SERIES

Mass media is an important channel for improving the efficiency of communication process and they effect as a cultural product in attitude changes about society. because of having the highest watching rate, television is considered to be the most effective medium over the mass. because of the rate and frequency of monitoring, viewers are mostly get exposured from the messages which are edited in the tv series. therefore the social messages that are embedded in tv series causes an attitude change and creates a way of acting in society. in this study, the fictional messages in mostly viewed “binbir gece” and “yaprak dökümü” series are researched under the context of tangible and intangible cultural connotations with using content analysis method.