ACCOUNTABILITY IN THE PROCESS OF POLITICAL PUBLIC RELATIONS

As it is known, political communication process is related to political propaganda, political public relations, political marketing tecnigues and especially political advertising. we encountered the applications of political communication firstly in the u.s.a .these kind of studies (applications) have also been appliede in political election campaign in our country since the end of the 1980’s. compared to other political communication , political public relations are more democratic. first this study provides the definition of accountability, it’s types and principles, how it works in the public sector and what kind of improvements are made with the democratic public relations studies. for accountability of political public relations we need two way interaction process. firstly we need public relations organizations and practitioners, that were organized for accountability and this aim to work public official. part of second related to publics that they has knowledge for accountability and participation. as a result after examining the current accountability processes, this study, emphasizes the significance of having effiicient accountability procedures in political public relations as an one of the important kind of political communication .