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   NEW APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY AND TOPICS DISCUSSED  
   
نویسنده Gürel Tuğçe
منبع journal of selcuk communication - 2010 - دوره : 6 - شماره : 3 - صفحه:111 -122
چکیده    Social responsibility is considered as an administrative approach nowadays. this administrative point of view, in general, is accepted as the firms “responsible” behaviors and with this structure a very large study field is presented to us. from the first day of its origins, corporate social responsibility practices changed its concept and scope but in turkey it is hardly noticed if ever. in our country corporate social responsibility is percepted as voluntary communications projects. for this reason with this research its planned to supply information to researchers and firms about corporate social responsibility, its concept in todays world, its contents and its field of practice. it is believed to achieve more beneficial practices in their concept, content and quality by giving information to the people working on the subject. moving on from this belief, the main purpose of this study is set on to display the new approaches on corporate social responsibility and argued subjects while creating awareness on the concerned firms and individuals understanding about the corporate social responsibility conception on the worldwide scope. in this research, moving from the main purpose, literature scanning will be used as the research method.
کلیدواژه Corporate Social Responsibility
آدرس Kocaeli Üniversitesi, İletişim Fakültesi, Turkey
 
     
   
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