HEALTH COMMUNICATION: THE VIEWING MOTIVATIONS OF HEALTH PROGRAMS ON TELEVISION BY ELDER PEOPLE

Health communication, which brings together these two concepts: health and communication, is an interdisciplinary field that academic environment has begun very interested in recent years. it is also seen an orientation in our country to health communication field that its name has been spoken rather frequently especially in america in last 30 years. the field includes a wide range as patient-doctor communication, presentation and consumption of health services in addition to give health messages by mass media. this research treating health communication, aims at display the viewing motivations of health programs on television by elder people