APPROACH OF FACULTY OF COMMUNICATION, PUBLICITY AND PUBLIC RELATIONS DEPARTMENT STUDENTS TO UNESCO CULTURAL DIVERSITY UNIVERSAL AGREEMENT

“unesco convention on cultural diversity”, a convention (universal declaration) adopted unanimously by all member countries of the united nations on november, 2001, and adopted and supported by the eu, as well, and binding on turkey, among others, comes to the fore in all efforts undertaken for turkey’s future. with this fact on mind, in this research, we first of all were analyzed the point of view and approach of faculty communication publicity and public relations department students toward unesco based on an assumption that they would become society-shaping individuals in the future. thereafter, we discussed their perception of the fact that cultural differences were highlighted within the framework of “convention on cultural diversity”, as well as their attitude and opinion about such articles of the convention as social integration, citizenship consciousness and human rights. apart from that, data generated as the result of research conducted with aid of survey on students were evaluated statistically using spss software program as applied stage of research.