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CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION OF LEADING TURKISH CORPORATIONS: AN OBSERVATION OF WEB SITES
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نویسنده
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Suher İdil Karademirlidağ
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منبع
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journal of selcuk communication - 2010 - دوره : 6 - شماره : 2 - صفحه:33 -48
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چکیده
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In globalization world corporate social responsibility has been the main component of the sustainability. organizations as social players to become aware of their roles and they see the environment related issues as part of their daily activities. organization executives better understand the scope of social responsibility and to move in this direction, together with increased environmental awareness in the society, consumers, employees, competitors and government from the pressures of the role. strength of this pressure in each country can be in different dimensions and sizes. therefore, the local and global companies’ corporate social responsibility efforts may vary within the same country. the purposes of this study, companies located in the corporate web-site, investigate the information related with corporate responsibility and information through this web site expose how performs the corporate communications. for this purpose, the iso 500 list, selecting companies are defined by using content analysis and social responsibility issues have been analyzed. how the information in the corporate web site has been organized, and this information is presented with the relationship between corporate social responsibility will be examined. internet within a short time has become an essential communication tool. therefore, the importance of corporate web-site and corporate responsibility in terms of the information given in this study was opened to discussion.
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کلیدواژه
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Corporate social responsibility ,corporate communication ,corporate web sit
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آدرس
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Bahçeşehir Üniversitesi, İletişim Fakültesi, Turkey
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Authors
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