شناسایی عوامل موثر بر پذیرش گردشگری ورزشی در بیابان (بررسی موردی: دانشجویان دانشگاه یزد)

کویر یکی از غنی ترین توانمندی ‌های گردشگری ورزشی است و شاید در آینده کلید رونق اقتصادی در مناطق بیابانی، توجه به گرشگری مبتنی بر ورزش باشد. هدف پژوهش حاضر شناسایی عوامل موثر بر پذیرش گردشگری ورزشی در مناطق بیابانی در بین دانشجویان دانشگاه یزد بود. عوامل موثر به دو دسته عوامل فردی و اجتماعی تقسیم شدند. عوامل فردی شامل تناسب اندام و کسب لذت و آرامش و عوامل اجتماعی شامل رسانه جمعی، خانواده و همسالان بودند. جامعه‌ آماری، دانشجویان دانشگاه یزد بودند که 375 نفر به شیوۀ تصادفی ساده بعنوان نمونه انتخاب شدند. ابزار پژوهش پرسشنامه استاندارد بود که روایی آن با نظرخواهی از متخصصان گردشگری ورزشی و اعتبار آن با 0.89 تایید شد. تجزیه و تحلیل استنباطی و مدل‌سازی بر پایه معادلات ساختاری بهره ‌گیری شد. یافته ها با توجه به ضرایب معناداری z و ضرایب مسیر نشان داد که عامل فردی کسب لذت و آرامش در پذیرش گردشگری ورزشی در بیابان در بین دانشجویان دانشگاه یزد تاثیر دارد ولی تاثیر عامل فردی تناسب اندام و عامل ‌های اجتماعی رسانه جمعی، خانواده و همسالان بر پذیرش گردشگری ورزشی در مناطق بیابان در بین دانشجویان دانشگاه یزد رد شد. همچنین مدل پژوهش با مقدار ضریب تبیین 0.124 مدلی ضعیف برازش شد. باتوجه به نتایج پیشنهاد می شود نقشۀ جامع از مسیر کمپ ‌های مناطق بیابانی شهرستان یزد و جاذبه ‌های گردشگری ورزشی این مناطق آماده شود و همراه با برگزاری تورهای گروهی، با ایجاد نهادی متولی معین بر فعالیت ‌های گردشگری آن ها نظارت داشته باشد.

identifying factors affecting the adoption of sport tourism in the desert (case study: yazd university students)

introductionsport tourism is a type of recreational trip where tourists temporarily leave their home to participate in sports activities, watch sports events or go to places that are related to sports activities. in other words, sports tourism is a phenomenon that is socially, economically, and culturally significant because of the unique interaction between an activity, people, and place. many residents of europe, who are deprived of this natural blessing of the world, consider desertification to be an attractive field of tourism. domestic and foreign tourists can be attracted to yazd province by its traditional, historical, cultural, geographical, and climatic architecture, handicrafts, and desert attractions. one of the most important features of the yazd desert is its suitable space for activities and entertainment for different age groups, from children and babies to adventurous young people and middle-aged people. they can engage in various activities such as walking on sand dunes, watching the surfaces of salt marshes, salty rivers, seeing the clear sky and stars at night and the sunrise. the literature and research background indicate that the majority of research has concentrated on the factors or obstacles that contribute to the development of tourism in the desert, or the motivations of tourists. there is no research on sports tourism in the desert. considering the high reception of foreign tourists from the city of yazd and the variety of tourists who travel to yazd from different parts of the world, solutions have been provided for the prosperity of the tourism industry in the city of yazd as well as the country’s tourism. it is important to consider the possibility of resolving tourism problems and increasing the number of foreign tourists in the regions. nevertheless, the standard of living is slowly rising, and physical and mental health, recreation, and free time have become necessary for everyday life. it is crucial to address this issue by meeting people’s diverse sports needs and improving their healthy living standards. sports tourism as a means of maintaining physical and mental health and spending leisure time has many advantages. promoting and developing tourism and economic prosperity  can be achieved by developing sports tourism in the deserts of yazd. thus, the researcher decided to determine the factors that affect the acceptance of sports tourism in the desert by students at yazd university. material and methodsthe current research was applied for specific purposes and used descriptive-correlational data collection methods. the statistical population of this research was the students of yazd university, of whom 375 were selected as a sample according to morgan’s table using a simple random method. the research tool was the alam talab questionnaire (2014), whose validity was obtained by asking the opinions of experts in the field of sports tourism, and its reliability was obtained through cronbach’s alpha of 0.89. during descriptive analysis, spss version 26 software was employed, and smart pls version 4 software was utilized for structural equation modeling.