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innovative deposit products in woori bank
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نویسنده
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هان چانگ سوک ,کوان همین ,تاج الدینی سعید ,لطفی قهرود مجید ,ارغوان داود
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منبع
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journal of money and economy - 2022 - دوره : 17 - شماره : 3 - صفحه:321 -352
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چکیده
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This research aims to explore the innovative and varied deposit products offered by woori, one of the largest banks in korea, to provide practical solutions for other financial institutions. the study employs a qualitative research methodology, utilizing in-depth interviews with woori bank officials and customers to identify the different types of deposits offered by the bank and the factors that attract customers to each product. the results of the study reveal that woori bank offers various types of deposits, such as youth savings accounts, foreign currency deposits, and customized deposits for specific professions. each product is designed to meet the unique needs and preferences of different customer segments, including students, expatriates, and professionals. in addition, the findings suggest that woori bank’s approach to deposit products is customer-centric and innovative, providing valuable insights for other financial institutions looking to attract and retain customers through differentiated deposit products. the study concludes with practical recommendations for other banks.
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کلیدواژه
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deposit products ,woori bank ,banking sector ,retain deposit
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آدرس
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seoul school of integrated sciences and technologies (assist), department of business administration, south korea, hankuk university of foreign studies, persian and iranian studies department, south korea, university of tehran, faculty of economics, iran, the state university of new york, department of technology and society, south korea, semnan university, faculty of economic, iran
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پست الکترونیکی
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davood.arghavan@gmail.com
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Authors
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