عدالت سیاسی در ساختار سیاسی جمهوری ‌اسلامی ایران مبتنی بر شاخص مشارکت و گزینش سیاسی برابر با تاکید بر آرای نخبگان سیاسی

عدالت سیاسی به‌عنوان نمادی از عدالت اجتماعی است که با اجرای آن، حقوق شهروندی تحقق می‌یابد و زمینه انتخاب، مشارکت و نظارت شهروندان فراهم می‌آید. هدف از نگارش این پژوهش، بررسی شاخص‌های عدالت سیاسی در ساختار جمهوری ‌اسلامی ایران است. نتایج نشان داد که به منظور تحقق عدالت سیاسی و فراهم آوردن شرایطی برابر برای همه جهت مشارکت در امور اجتماعی و سیاسی، شاخص کلیدی مشارکت و گزینش سیاسی برابر ایفای نقش می‌کنند و توزیع برابر‌ فرصت‌ها در جامعه، اعتنا به مفهوم نظارت، جلوگیری از تمرکز‌گرایی سیاسی‌، تلاش‌ برای جلوگیری از یکسویه‌نگری و آزادی احزاب و نهادهای مدنی‌ در‌ چهارچوب قانون در جامعه و... می‌توانند به تحقق عدالت سیاسی کمک کنند. روش مورد استفاده در این مقاله، مصاحبه نیمه‌ساخت‌یافته است. جامعه آماری بخش کیفی پژوهش شامل خبرگان و افراد ذیصلاح در زمینه سیاسی‌اند که سوابق اجرایی در سطوح تصمیم‌گیری داشته و دارای کتب و مقالاتی در این حوزه بوده‌اند. روش تحقیق، توصیفی است وگرد‌آوری اطلاعات به سه روش فیش‌برداری، مصاحبه با نخبگان و تحلیل مضمون صورت گرفته است.

political justice in the political structure of the islamic republic of iran: equal political participation, selection, and the opinions of political experts

introduction in the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share. concerning political marketing and elections, there is even more necessary to have such a favorable scenario. based on the significance of customer retention, this approach maintains that a party can win if it secures the largest market share while minimizing customer attrition. it seems to be an essential approach given the nature of political marketing characterized by the intense competition among political parties, the unavoidable impact of social media, the uncertainty about fulfilling campaign promises, and the risky nature of political transactions (cash vs. credit imbalance) —all of which can contribute to the vulnerability of political marketing, hence a declining trend in the voter turnout. relationship marketing, as a modern marketing technique, can help political activists to mitigate these challenges, offering effective solutions to minimize campaign costs and increase the likelihood of success in elections. political relationship marketing has been the subject of inquiry in several studies (e.g., afjeh’i khademi-garashi, 2016; talari mousavi-shafaei, 2015). rizan et al. (2014) delved into the impact of relationship marketing on customer loyalty.a declining trend in the number of electoral votes is one of the challenges faced by political parties in iran. the issue appears to be rooted in their marketing strategies. in fact, political marketing strategies can potentially present a persuasively alluring image of the candidate’s integrity and virtue while covering up their flaws. consequently, the politician who has been getting promoted is often perceived as an ideal figure. in most cases, voters may not understand the techniques used in campaigns, succumbing to the persuasive tactics employed by the candidate and thus increasing the likelihood of making a mistake in their choice and experiencing early regret. in fact, insufficient knowledge about the candidate or party contributes to such mistakes on the part of voters. moreover, the inability to retain voters, driven by factors such as a loss of trust and unfulfilled promises, can result in costly and sometimes irreparable damages to political parties. considering the drawbacks of short-term marketing in the political arena for those involved and the political parties’ desire for sustained power, relationship marketing seems to be a suitable approach to address the shortcomings without compromising market share, fulfill political parties’ electoral aspirations (e.g., frequent wins), and to ensure that voters get to know candidates and political parties adequately and accurately.