شاخص‌های کارآمدی در خبرگزاری‌های ایران (مطالعه موردی؛ ایرنا، ایسنا و ایلنا)

زﻣﯿﻨﻪ و ﻫﺪف: ارزﯾﺎﺑﯽ ﮐﺎرآﻣﺪی ﺧﺒﺮﮔﺰاریﻫﺎ اﺟﺎزه ﻣﯽ دﻫﺪ ﺧﺒﺮﮔﺰاریﻫﺎ ﺑﺘﻮاﻧﻨﺪ ﻋﻤﻠﮑﺮدﺷﺎن را ﺑﻪ ﺻﻮرت ﺟﺎﻣﻊ ارزﯾﺎﺑﯽ ﮐﻨﻨﺪ و ﺑﻪ ﺻﻮرت ﺳﯿﺴﺘﻤﺎﺗﯿﮏ و ﻧﻈﺎﻣﻨﺪ ﺟﺎﯾﮕﺎه و ﻣﻮﻗﻌﯿﺖ ﺧﻮد را در ﺑﺎزار رﺳﺎﻧﻪ ﺗﺸﺨﯿﺺ دﻫﻨﺪ. ﻫﺪف اﯾﻦ ﭘﮋوﻫﺶ ﺑﺮرﺳﯽ ﺷﺎﺧﺺ ﻫﺎی ﮐﺎرآﻣﺪی در ﺳﻪ ﺧﺒﺮﮔﺰاری اﯾﺮﻧﺎ، اﯾﺴﻨﺎ و اﯾﻠﻨﺎ ﻣﯽ ﺑﺎﺷﺪ. روش ﺑﺮرﺳﯽ: اﯾﻦ ﺗﺤﻘﯿﻖ ﺑﻪ ﻟﺤﺎظ روش ﮐﻤﯽ و از ﺣﯿﺚ ﻫﺪف ﮐﺎرﺑﺮدی اﺳﺖ. روش ﺗﺤﻘﯿﻖ ﺗﻮﺻﯿﻔﯽ- ﭘﯿﻤﺎﯾﺸﯽ و ﮔﺮدآوری دادهﻫﺎ ﺑﺎ اﺳﺘﻔﺎده از ﭘﺮﺳﺸﻨﺎﻣﻪ ﺟﺎﻣﻊ ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ اﻧﺠﺎم ﺷﺪ. ﻧﻤﻮﻧﻪ آﻣﺎری ﻧﯿﺰ ﺗﻌﺪاد 92 ﻧﻔﺮ از ﮐﺎرﮐﻨﺎن ﺳﻪ ﺧﺒﺮﮔﺰاری ذﮐﺮ ﺷﺪه ﻣﯽ ﺑﺎﺷﻨﺪ ﮐﻪ ﺑﻪ ﺷﯿﻮه ﺗﺼﺎدﻓﯽ ﺳﺎده اﻧﺘﺨﺎب ﺷﺪﻧﺪ.در اﯾﻦ ﺗﺤﻘﯿﻖ از ﻧﺮم اﻓﺰار spss و آزﻣﻮن ﻫﺎی آﻣﺎری ﻧﻈﯿﺮ ﭘﯿﺮﺳﻮن ﺟﻬﺖ آزﻣﻮدن ده ﻓﺮﺿﯿﻪ ﺗﺤﻘﯿﻖ اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﻫﻤﭽﻨﯿﻦ ﺑﻪ ﻣﻨﻈﻮر ﺳﻨﺠﺶ رواﯾﯽ ﺗﺤﻘﯿﻖ از ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺎﯾﯿﺪی و ﺟﻬﺖ ﺳﻨﺠﺶ ﭘﺎﯾﺎﯾﯽ از ﺿﺮﯾﺐ آﻟﻔﺎی ﮐﺮوﻧﺒﺎخ اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﯾﺎﻓﺘﻪ ﻫﺎ: ﯾﺎﻓﺘﻪﻫﺎ و ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ﻧﺸﺎن دادﻧﺪ ﮐﻪ ﻧﯿﺎزﺳﻨﺠﯽ ﺧﺒﺮی ﻣﺨﺎﻃﺒﺎن، ﻣﻬﻢﺗﺮﯾﻦ و ﭘﺮ ﮐﺎرﺑﺮد ﺗﺮﯾﻦ ﻣﺆﻟﻔﻪ ﮐﺎرآﻣﺪی در ﻣﯿﺎن ﺳﻪ ﺧﺒﺮﮔﺰاری ﻣﻮرد ﻣﻄﺎﻟﻌﻪ اﺳﺖ، ﻫﻤﭽﻨﯿﻦ ﺷﺎﯾﺴﺘﻪ ﺳﺎﻻری، ﺟﺬب و ﺣﻔﻆ ﻧﯿﺮوی ﻣﺎﻫﺮ-ﮐﺎردان و ﺷﻔﺎﻓﯿﺖ در ﺧﺒﺮرﺳﺎﻧﯽ، ﮐﻢ ﮐﺎرﺑﺮدﺗﺮﯾﻦ ﻣﺆﻟﻔﻪ ﮐﺎرآﻣﺪی در اﯾﻦ ﺳﻪ ﺧﺒﺮﮔﺰاری ﺑﻮدﻧﺪ. ﺑﺤﺚ و ﻧﺘﯿﺠﻪ ﮔﯿﺮی: ﺑﻪ ﻣﻨﻈﻮر اﻓﺰاﯾﺶ ﮐﺎرآﻣﺪی، ﺧﺒﺮﮔﺰاری ﻫﺎ ﺑﺎﯾﺪ ﻫﺮﭼﻪ ﺑﯿﺸﺘﺮ از اﻣﮑﺎﻧﺎت و ﻗﺎﺑﻠﯿﺖ ﻫﺎی ﭼﻨﺪرﺳﺎﻧﻪ ای و ﺗﻌﺎﻣﻠﯽ ﺻﻔﺤﻪ وب اﺳﺘﻔﺎده ﮐﻨﻨﺪ و ﻫﻤﭽﻨﯿﻦ ﺧﺒﺮﮔﺰاری ﺗﻠﻮﯾﺰﯾﻮﻧﯽ اﯾﺠﺎد ﻧﻤﺎﯾﻨﺪ.

efficiency indicators in iranian news agencies(case study; irna, isna and ilna)

the aim of this study is to identify and present the efficiency indicators of iranian news agencies (with emphasis on three news agencies; irna, isna and vailna). qualitative research method and using the foundation data theory technique, data collection method; in-depth interview, theoretical sampling method and data analysis method; coding (open, central, and selective).in this research , has been candacted by interviewing with 12 media managers and professors who are axperts and working in meida industry (with executive experience in news agencies and press) and specialists and with scientific-academic rank in the field; management, media, media management and communication sciences were interviewed. the following results achieved from the self-made questionnaire.findings and results showed: four main components; internal news agency's efficiency criteria, world news agency's efficiency criteria, internal factors affecting efficiency, external factors affecting efficiency, challenges (opportunities and threats) agencies affect internal news agency efficiency .the component and sub-components of the internal efficiency criteria section of the domestic news agency had the highest frequency and the overall results showed: clear strategy and vision, central audience, skilled manpower and use of technology to reach a news agency to the highest level of efficiency. most respondents.