ﻣﺪل ﻫﺎی اﺟﺮا در اﺧﺒﺎر ﺷﺒﮑﻪ ﻫﺎی ﺗﻠﻮﯾﺰﯾﻮﻧﯽ ﻓﺎرﺳﯽ زﺑﺎن؛ ﻣﻄﺎﻟﻌﻪ اﺟﺮای ﺧﺒﺮ در ﮐﺎﻧﺎل ﻫﺎی ﺗﻠﻮﯾﺰﯾﻮﻧﯽ ﺑﯽ ﺑﯽ ﺳﯽ ﻓﺎرﺳﯽ و اﺗﺎق ﺧﺒﺮ ﻣﻦ و ﺗﻮ

اﯾﻦ ﻣﻘﺎﻟﻪ ﺑﻪ ﺑﺮرﺳﯽ و ﻣﻘﺎﯾﺴﻪ ﻣﺪل ﻫﺎی اﺟﺮای ﺧﺒﺮ در دو ﺷﺒﮑﻪ ﺗﻠﻮﯾﺰﯾﻮﻧﯽ ﻓﺎرﺳﯽ زﺑﺎن ﺧﺎرج از ﮐﺸﻮر، ﻣﻦ و ﺗﻮ و ﺑﯽ ﺑﯽ ﺳﯽ ﻓﺎرﺳﯽ ﭘﺮداﺧﺘﻪ اﺳﺖ. ﻫﺪف اﺻﻠﯽ اﯾﻦ ﭘﮋوﻫﺶ، ﺗﺤﻠﯿﻞ ﺳﺒﮏ ﻫﺎی اﺟﺮای ﻣﺠﺮﯾﺎن ﺧﺒﺮی در اﯾﻦ دو ﺷﺒﮑﻪ ﺗﻠﻮﯾﺰﯾﻮﻧﯽ اﺳﺖ. در اﯾﻦ ﺗﺤﻘﯿﻖ، ﺑﺎ اﺳﺘﻔﺎده از ﻣﺒﺎﻧﯽ ﻧﻈﺮی روزﻧﺎﻣﻪ ﻧﮕﺎری ﺗﻠﻮﯾﺰﯾﻮﻧﯽ، اﺟﺮا در ﺧﺒﺮ ﺗﻠﻮﯾﺰﯾﻮﻧﯽ و ﻧﻈﺮﯾﻪ ﺷﺨﺼﯿﺖ رﺳﺎﻧﻪ ای، ﻧﺤﻮه ﺗﻌﺎﻣﻞ ﻣﺠﺮﯾﺎن ﺑﺎ ﻣﺨﺎﻃﺒﺎن و ﺷﮑﻞ ﮔﯿﺮی ﺷﺨﺼﯿﺖ ﻫﺎی رﺳﺎﻧﻪ ای در ﻫﺮ دو ﺷﺒﮑﻪ ﺗﻠﻮﯾﺰﯾﻮﻧﯽ ﺑﺮرﺳﯽ ﺷﺪه اﺳﺖ. ﻧﺘﺎﯾﺞ ﺣﺎﺻﻞ از اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ ﺷﺒﮑﻪ ﺗﻠﻮﯾﺰﯾﻮﻧﯽﻣﻦ و ﺗﻮ ﺑﺎ ﺑﻪ ﮐﺎرﮔﯿﺮی ﺳﺒﮏ ﻏﯿﺮرﺳﻤﯽ و ﺻﻤﯿﻤﺎﻧﻪ، ﺗﻼش ﻣﯽ ﮐﻨﺪ ﺗﺎ ﻣﺨﺎﻃﺒﺎن ﺟﻮان ﺗﺮ و ﻋﻼﻗﻪ ﻣﻨﺪ ﺑﻪ ﻣﺤﺘﻮای اﺟﺘﻤﺎﻋﯽ و ﻓﺮﻫﻨﮕﯽ را ﺟﺬب ﮐﻨﺪ. در ﻣﻘﺎﺑﻞ، ﺑﯽ ﺑﯽ ﺳﯽ ﻓﺎرﺳﯽ ﺑﺎ اﺳﺘﻔﺎده از ﺳﺒﮏ رﺳﻤﯽ و ﺣﺮﻓﻪ ای ﺗﺮ، ﻣﺨﺎﻃﺒﺎن ﻣﺤﺎﻓﻈﻪ ﮐﺎرﺗﺮ و ﻋﻼﻗﻪ ﻣﻨﺪ ﺑﻪ اﺧﺒﺎر ﺗﺤﻠﯿﻠﯽ و ﺟﺪی را ﻫﺪف ﻗﺮار داده اﺳﺖ. اﯾﻦ ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ ﺳﺒﮏ اﺟﺮای ﻣﺠﺮﯾﺎن ﺧﺒﺮی و ﻧﻮع ﺷﺨﺼﯿﺖ ﺳﺎزی رﺳﺎﻧﻪ ای آن ﻫﺎ ﻣﯽ ﺗﻮاﻧﺪ ﺗﺄﺛﯿﺮ ﺑﺴﺰاﯾﯽ ﺑﺮ اﻋﺘﻤﺎد و ﺗﻌﺎﻣﻞ ﻣﺨﺎﻃﺒﺎن ﺑﺎ ﻣﺤﺘﻮای ﺧﺒﺮی داﺷﺘﻪ ﺑﺎﺷﺪ. ﻫﻤﭽﻨﯿﻦ، ﺗﻔﺎوت ﻫﺎی ﻓﺮﻫﻨﮕﯽ و ارزش ﻫﺎی ﺧﺒﺮی در ﻫﺮ دو ﺷﺒﮑﻪ ﺗﻠﻮﯾﺰﯾﻮﻧﯽ ﺑﺮ ﻣﺪل ﻫﺎی اﺟﺮاﯾﯽ آن ﻫﺎ ﺗﺄﺛﯿﺮ ﮔﺬاﺷﺘﻪ و ﻧﻘﺶ ﻣﻬﻤﯽ در ﺷﮑﻞ دﻫﯽ ﺑﻪ اﻋﺘﻤﺎد ﻣﺨﺎﻃﺒﺎن اﯾﻔﺎ ﻣﯽ ﮐﻨﺪ.

performance models in the news of persian language television channels

tv news consists of two dimensions, form and content. regardless of the content, the form of television news is one of the important elements in attracting audiences. the main question of this research is, what models do persian language tv channels use to produce and present news to their audience? in this research, the styles of news presentation in 60 minutes news section on bbc farsi and ataq khabar news section on man and you channel were investigated. the findings show that a model that can be called popular is used in the news section of newsroom of man and you tv network. this platform is based on the aspects of pathos in the rhetoric of the news and tries to influence the emotions of the viewers. analytical model is mainly used in the sixty minutes program of the bbc persian tv channel. which uses news reports and interviews with expert or academic personalities or experts and managers of global organizations and generally well-known and reliable people to develop news. on the other hand, it seems that the newsroom of man and to network uses a combination of elements of commercial and theatrical performance in its news execution, while the sixty accurate program tries to combine different styles (ethical, commercial and theatrical) in order put your work.