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Audience is not aloneteja mirfakhraei fereshteh taherinia abstractt.v program makers send a prevailed meaning trough image and sound to audience as the central message. however, the final received messages are those the viewer perceived. the process of understanding the perception of audience of tv programs and its use in everyday life by theory of reception analysis shows that the audience is not alone in the opposite of media. on the contrary the perception is surrounded by a circle of social relationships which influence on the interpretation of texts. so the audience’s perception is a social process rather than individual. this paper trough an experimental research and with an emphasis on the results of “discourse reception analysis of highly popular t.v serials among females” explain that the perception of audience from media texts are more impressed by the social relationships rather than sent messages from program makers.key words: reception analysis, family serials, text, cultural context, meaning field, social relationships, social status