بررسی تاثیر فضای مجازی اینترنت بر مدگرایی

the effects of cyber space on tendency to fashion rahim farrokhnia azam lotfi abstractwide spreading the modern information technology through all universal societies influenced on schemes in everyday life of peoples. iranian youths are also influenced and this impress of acculturation is a parallel trend aside physical and visible surrenders. it is acceptable that individuals as much operating the cyber culture assimilating with them. the importing of new cultural factors by their appealing in the cyber spaces consequence on reproducing the cyber tastes. the understanding of the effect of cyber space on the fashion of students of islamic azad university branch hamadan was conducted via applying a social survey through questionnaire and with a stratified sampling. sample volume was 381 students. results showed that there is a significant relation between cyber culture and the amount of tendency to fashion.key words: internet, technology, university students, culture, cyber space, tendency to fashion