بحران آفرینی فرهنگی رسانه ها از منظر انسان شناسی ارتباطات ؛ جهانی سازی و پاردایم های رقیب

medias making cultural crisis in the communication anthropology perspectiveglobalization and the rival paradigmsebrahim fayaz mehdi yousefi abstract this paper after a consideration on the term of communication anthropology is engaged with the subject of instinct as an important matter in communication anthropology. by introducing the three instincts sexual, hungry, and communication as the main human instincts, the communication anthropological pattern is depicted. then by moderation of concept of culture, the cultural crisis of that pattern is explained. in this frame, the amount of making cultural crisis of medias are considered and be shown the way which dominance paradigm of globalization govern the issues. finally the two paradigms “media balance” and “intercultural communication” are introduced as the rival theories for globalization. applying these two paradigms in policy-making of media shows that their alteration instead of the dominance globalization paradigm will be so useful for cultural stability and calm.key words: communication anthropology, instinct, cultural crisis, policy making of media, globalization, cross-cultural communication