multi-theory model (mtm) and change in childbearing behavior: a perspective

The total fertility rate has declined in certain countries, dropping below the replacement level. the attitudes and desires of some families regarding having children have also shifted. to cultivate positive societal views on childbearing, there is a need for updated educational initiatives, such as a multi-theory model. although the multi-theory model has been used in various contexts to facilitate health behavior change, with its effectiveness validated in predicting and influencing behaviors, there has been no documented use of this model in the context of fertility, either in iran or globally. developing fertility encouragement programs requires cultural sensitivity and attention to accepted social norms and customs, which can enhance program efficacy. we believe the multi-theory model can be effective and useful in encouraging couples to increase fertility.