تحلیلی بر تجربه معنوی گردشگران زن خارجی درایران

تجربه معنوی، یکی از ظرفیت‌ها و زمینه‌های رو به رشد در مقاصد گردشگری است و طیف وسیعی از گردشگران مذهبی و سکولار را در بر می‌گیرد. هدف تحقیق حاضر، بررسی و تحلیل انگیزه‌ها و عوامل موثر بر تجربه معنوی گردشگران زن خارجی در ایران است. داده‌های مورد نیاز با استفاده از 383 پرسشنامه از گردشگران زن خارجی در هتل‌های محل اقامت گردشگران و یا در فرودگاه بعد از اتمام سفر و در حین بازگشت به کشورشان، جمع‌آوری و با استفاده از آزمون‌های همبستگی و رگرسیون چندعاملی در نرم‌افزار spss تحلیل گردید. یافته‌های پژوهش نشان می‌دهد که برای گردشگران زن خارجی، هماهنگی با طبیعت به‌عنوان مهم‌ترین انگیزه کسب تجربه معنوی در سفر به ایران است. از بین ویژگی‌های مقصد گردشگری، جغرافیای طبیعی و تاریخ و فرهنگ به‌ترتیب به‌عنوان مهم‌ترین عوامل تاثیرگذار در تجربه معنوی زنان گردشگر خارجی در سفر به ایران است.

an analysis of the spiritual experience of foreign female tourists in iran

religion and spirituality have been the most important motives of tourists for traveling in the old time. there is a common agreement on the proximity of these two concepts but spirituality and religion don’t necessarily cover each other. the spirituality concept has become much wider and includes issues including health, social relationships, happiness, vivacity, self-esteem, calmness, sublimity and god. men and women are different in spiritual aspects. according to some psychologists, women are more religious than men, and have more tendency to spirituality and religious activities (rich, 2012 hajizadeh-meimndi, ebrahimi-sadrabadi, 1389). also, psychologists believe that, tendency to religious affairs is more in women due to the harmony and consistency of spiritual and religious views with women’s souls. regarding the differences in men’s and women’s traveling and the differences in their incentives, bond (1997) states that the traveling of alone women beyond their country borders has recently increased significantly. women tend to take journeys to get experiences and communicational skills as well as to attain awareness and confidence. the statistics show a significant increase in the number of women’s traveling. therefore, the activists of tourism industry pay special attention to the women’s sector in the market and the economy of travel and tourism. women are considered as one of the new markets in tourism industry, and understanding their spiritual experiences became a main priority. female tourists look for different destinations to get the experiences and because of the diversity of expectation form spiritual experience, the need for various destinations to satisfy the different groups of spiritual tourists is felt more than ever. iran can be a special destination for female tourists, due to its geographical, cultural and historic situation. climatic diversity and natural landscapes shaped by climates, heights, plains, seas and coastal areas, deserts in addition to historic, cultural and religious attractions and the existence of different ethnic groups with their own special customs and ceremonies, provide very diverse and unique conditions for women’s spiritual experiences in iran. however, existing knowledge on spiritual experiences of foreign female tourists in iran and its determining factors are very limited. research methodology this study is a descriptive-exploratory research and the statistical society is the foreign female tourists in iran and the measuring instrument is questionnaire, of which 383 copies have been distributed among and completed by foreign female tourists, using convenience sampling. the data have been analyzed by spss software. descriptive statistics indices such as frequency and percentage have been applied to search and analyze the information related to general characteristics of the respondents. correlation tests and multi-linear regression analysis have also been used in the inferential statistics part. research findings the findings of this study show that three aspects of demographics, travel motives and the destination characteristics, predict 85 percent of the variance of the spiritual experiences of the foreign female tourists in iran. the characteristics of iran as a tourist destination with beta of 0.355 had the highest effects on the spiritual experiences of the foreign female tourists. in this study the crouch and ritchie model of destination competitiveness was used to determine the tourist destination characteristics. therefore, the effects of 8 variables including history and culture of the natural geography, infrastructure, costs, security, hospitality, events and situation on the tourists’ spiritual experiences were examined using the multi-linear regression analysis. the results show that the destination characteristics predict 94 percent of the variance of the spiritual experiences of the foreign