مدل تجربه هم‌آفرینی مشتری در صنعت میهمان‌نوازی نظیر به نظیر رویکرد متاسنتز

با ظهورپارادایم اقتصاد اشتراکی، اقامتگاه‌های نظیر به نظیر رونق چشمگیری یافته‌اند. ازجمله مزایای این اقامتگاه ها ارائه قیمت پایین و تنوع خدمات می باشد .یکی از راه هایی که در کشورهای گردشگرپذیر برای بهره برداری از پتانسیل این اقامتگاه ها بدان روی آوردهاند و می تواند به این اقامتگاه ها کمک نماید که به صورت موفقتری عمل نمایند، بهره برداری از پتانسیل هم آفرینی گردشگران است. از سویی دیگر در سال های اخیر توجه ویژهای به تجربه مصرف در صنعت میهمان نوازی می شود؛ بنابراین هدف از این پژوهش ارائه مدلی جدید با استفاده از ادبیات مرتبط، شامل ابعاد، پیش آیندها و پیامدهای تجربه هم آفرینی گردشگران در اقامتگاه های نظیر به نظیر می باشد. برای این منظور از روش متاسنتز هفت مرحله ای سندلوسکی و باروسو استفاده شد. به تعداد 63 مقاله کیفی شناسایی و با روش تحلیل مضمون مورد تحلیل قرار گرفت. نتایج شش بعد کنترل، یادگیری، اتصال، شخصی سازی، اصالت و خودمختاری را به عنوان ابعاد تجربه هم آفرینی شناسایی نمود. همچنین عوامل مربوط به میزبان، عوامل مربوط به مشتری، عوامل مربوط به سایر مشتریان و جامعه محلی، عوامل مربوط به تکنولوژی و عوامل مربوط به اقامتگاه به عنوان پیش آیند و متغیرهای ارزش کارکردی، ارزش هزینه، ارزش اجتماعی و ارزش تجربی به عنوان پیامدهای آن شناسایی شدند.

the model of customer co-creation experience in peer-to-peer hospitality industry: meta-synthetic approach

with the advent of the sharing economy, peer-to-peer accommodations around the world have had much success. these accommodations offer benefits such as low prices and a variety of services. one of the ways that tourist-friendly countries have exploited the potential of these accommodations and can help these accommodations to operate more successfully is to use the potential of tourist co-creation. on the other hand, in recent years, special attention has been paid to the consumption experience in the hospitality industry. therefore, the purpose of this study is to present a new model using related literature, including the dimensions, determinants, and consequences of the co-creation experience of tourists in peer-to-peer accommodations. for this purpose, the seven-step meta-synthesis method established by sandelowski and barroso was used. sixty-three qualitative articles were identified and analyzed using the thematic analysis method. the results identified the six dimensions of control, learning, connection, personalization, authenticity, and autonomy as dimensions of the co-creation experience. also, factors related to the host, factors related to the customer, factors related to other customers and the local community, factors related to technology, and factors related to the accommodation were identified as determinants and variables of functional value, cost value, social value, and experiential value were identified as consequences.introductionthe country's hospitality industry is severely short of hotels. many hotels are of low quality and demand high prices because there are no subsidies for hotels, and they are not occupied in all seasons. also, the complex process of obtaining a construction permit, lack of necessary facilities, and payment of taxes and duties make the return of capital difficult and have reduced the motivation and desire of investors to build a hotel. in addition, hotels do not meet the needs of tourists to socialize and gain experience of local life due to their many restrictions and standard products. given these problems of hotels and the high need for investment in hotels, and the limited government budget for investment, it is inevitable to use other methods to create accommodation facilities. one is to convert houses or part of houses into accommodation at a meager cost for the private sector or the government. the main problem with these accommodations in our country is that the owners of these accommodations, who are non-professionals and have yet to receive the necessary training, sometimes provide hospitality services in addition to their main job to earn more money, with new ways to satisfy tourists. one of how tourist-friendly countries have solved this problem and can help these resorts to operate more successfully is by taking advantage of the potential of tourist co-creation.on the other hand, in recent years, special attention has been paid to the consumption experience in the tourism industry. recent research results emphasize the role of tourists in creating new and creative ideas for the growth of the tourism market. in iran, however, this vital factor, unlike other tourist countries in the world, is not seen as a strategic opportunity for growth.