Relationship of Services Utility with Patients Tending to Hospitals

Background and purpose: in the health sector, in addition to the important result of treatment, health system should meet the expectations regarding the desirability of services. expectations and perceptions of patients of desirability of services play an important role in select hospitals, their loyalty to the organization, re planning to purchase. thus the present study is taken with the purpose of determining the relationship between desirability of services and tendency of patients to public hospitals or private of sari. materials and methods: this study is a descriptional and analytical type that has been done in 2012 in four private and public hospitals of sari. the study population consists of hospitalized patients that using by stratified random 361 samples has been subjected to inquiry. the survey tool was research questionnaires that its validity was judged and approved by teachers and its reliability was obtained by the cronbach’s alpha 0.972. the collected data by spss software was analyzed by independent t, t one sample test, and descriptive statistics.results: findings shows that in services cost indexes there are not any significant differences between public and private hospitals but in the other desirability of services indexes such as accessibility, availability, speed, quality, and complete package of services and …, there is a significant difference between public and private hospitals.conclusion: in tendency of patients to hospitals, utility service indicators satisfy a significant impact. so, codified planning for improving these indexes, in order to absorption more patients by authorities is unavoidable.