Media exposure on cervical cancer advertisements [Pendedahan media terhadap iklan kanser serviks]

Papanicolaou test is an effective method for reducing the incidence and mortality of cervical cancer,but the lack of disclosure of accurate information about cervical cancer would lead to women feeling demotivated to run smear tests consistently. therefore,this paper seeks to examine the level of exposure towards cervical cancer advertisement in the mass media. a total of 476 sets of questionnaires were distributed in four selected clinics. data analysis was performed using spss 22.0. this study has shown that the level of cervical cancer advertisement exposure among women who have done a papanicolaou test is high. this study has found that the majority of the respondents in this study have been exposed to cervical cancer advertisements at least once either from the print media,electronic media,or new media. the current findings add substantially to our understanding of public’s awareness towards cervical cancer,which could stimulate change in the mindset and attitude towards the papanicolaou test that can lead towards women taking regular papanicolaou tests. © 2015,jurnal komunikasi malaysian journal of communication. all rights reserved.