Health and media literacy: the choice of milk amongst mothers for the growth of children [Media dan literasi kesihatan: Pemilihan susu tumbesaran kanak-kanak dalam kalangan IBU]

Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. however,there are abundance of information made available on the media,many of which may be inaccurate,especially those based on money making profit. this study focuses on mothers’ health literacy on children growing up milk. specifically we conducted focus group interviews with 25 mothers. this study aims to examine media’s role in health literacy and mothers’ ability to access,understand,appraise and apply information on children growing up milk. the study utilizes sorensen health literacy model to operationally define and delve into health literacy. media is weaved into the study to explore its role in mothers’ health literacy on growing up milk. the study found that the media could contribute towards mothers’ health literacy,particularly through the information portrayed. however,the access,level of understanding and judgement of these information do not guarantee their health behaviours. © 2015,jurnal komunikasi malaysian journal of communication. all right reserved.