The impact of new media on the Malay system in Malaysia [Impak media baharu terhadap sistem nilai masyarakat melayu di Malaysia]

The purpose of this study is to analyse the changes in the current malay value system due to the new media technological developments. this study used the theory of modernization to explain the technological change and globalization,which have an impact on the malay value system. qualitative methods of data collection such as library research used to find secondary information in addition to field work such as observations,participatory and interviews which be used to collect suitable raw data.the results showed that the malay value system is experiencing severe impact compared to the system of western values that are considered advanced and modern. thus,this study raises the importance of malay values as the identity of the current malay community or modern malay. © 2015,jurnal komunikasi malaysian journal of communication. all rights reserved.