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ONLINE MARKET COMMUNICATIONAL PATTERNS IN DEVELOPING COUNTRIES:A MALAYSIAN PERSPECTIVE
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نویسنده
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Bashir Shahid ,Masri Ridzuan ,Ibrahim Faridah ,Arumugam Vijayesvaran
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منبع
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jurnal komunikasi, malaysian journal of communication - 2014 - دوره : 30 - شماره : 2 - صفحه:61 -70
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چکیده
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The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. the study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. on a sample size of 50 malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. the outcomes evidenced powerful influence of some of these variables on online buyer’s practices.
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کلیدواژه
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Online marketing; online shopping practices; e-business; internet; market communication
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آدرس
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Infrastructure University Kuala Lumpur (IUKL), Faculty of Business and Accounting, Malaysia, Infrastructure University Kuala Lumpur (IUKL), Faculty of Business and Accounting, Malaysia, Infrastructure University Kuala Lumpur (IUKL), Faculty of Arts,Communication and Education, Malaysia, Infrastructure University Kuala Lumpur (IUKL), Faculty of Business and Accounting, Malaysia
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Authors
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