FACEBOOK USAGE AMONG ENVIRONMENTAL NON-GOVERNMENTAL ORGANISATION (ENGO) FOR DISSEMINATION OF ENVIRONMENTAL MESSAGE

The growth of facebook users creates phenomena in the worldof social media. currently, facebook usage is not only limitedto personal interaction but has expanded as a communicationmedium in terms of sharing information, business expansion,education and sharing of pictures and videos. taking into accountthe rising of social media in this country, this research attemptsto elaborate the usage of facebook by 10 environmental non-government organizations (engos) in malaysia especially indissemination environmental messages to the public. this researchalso aims to explore the methods used by engo in collecting anddisseminating information, to ensure the effectiveness of two-waycommunication with the target audiences. data collected usingqualitative method of in-depth interview was analyzed by usingdialogic communication theory. findings indicated that socialmedia such as facebook are able to assist malaysian engo indisseminating environmental messages to the public due to itsaccessibility and high users interface.