RELATIONSHIP OF VIEWING ISLAMIC BASED FILMS WITH PRO-SOCIAL PERSONALITY AMONG TEENAGED AUDIENCE

The viewing of islamic based films or films that contain islamicmessage is seen as a contribution towards positive actions.therefore, this study aims to determine the relationship between theviewing of islamic based films and the development of pro-socialpersonality among teenaged audience. the social cognitive theorywas used as the theoretical framework via the three constructs(observational learning, symbolic modeling through charactersand self-efficacy) as the mediating variables. the research designemployed was a cross-sectional survey where data were collectedthrough the distribution of questionnaire by using the stratifiedrandom sampling as the sampling technique. 1028 students from5 public universities in the klang valley were taken as the samplefrom the 3324 total of the population. the questionnaire wasgenerated from prosocial personality battery (psb) (penner etal., 1995; penner, 2002) and general self-efficacy scale (sgse)(sherer et al., 1982). the quantitative data were analyzed by usingthe spss 18 through the univariate and multivariate statisticalinferential analysis.