Public health awareness campaign: A literature review from the angle of media and communication usage in Malaysia [Kempen Kesedaran Kesihatan Awam: Satu Tinjauan Literatur dari Sudut Penggunaan Media dan Komunikasi di Malaysia]

Media and communication can be used as an effective medium for the dissemination of information about public health issues. study on the context and usage of media and communication as a prevention intervention related to public health awareness campaign is still limited. the aim of this study is to review media and communication usage in public health awareness campaigns in malaysia. a mixed methods research synthesis approaches have been used in this study. databases including sciencedirect,scopus and google scholar has been accessed to find a sample which is journal’s manuscript that related with this research. keywords such as media and communication and public health were used to search for journal’s manuscript that were published from 2010 to 2015. a total of 80 journal’s manuscript were found,only 28 manuscript were selected based on the suitability of the scope of study. findings indicate that media and communication can be used as an effective intervention in (1) disseminating information to the public on public health issues; (2) to nurture and provide awareness to the community about the various effects associated with public health problems; as well as (3) to educate and change the mindset,perceptions,attitudes and behavior of the society on public health issues. media and communication can be used as an intervention to create awareness on public health issues. in order to reduce public health problems,such as the danger of drug abuse and its side effects,the use of media and communication can help to raise public awareness. © 2017,universiti kebangsaan malaysia press. all rights reserved.