investigating the sustainability of energy production and consumption in data centers with the design and morphology approach of the building

One of the biggest amounts of energy consumption in the telecommunications industry is related to energy consumption in data centers, which cause high costs imposed on companies that are interested in having data centers, so without using appropriate methods for reducing energy consumption instead of environmental problems it will also create many cost for companies. today, companies choose and operate a variety of methods to optimize energy consumption in their data centers. in this research, we have tried to use new methods in architecture called changes in building morphology to reduce energy consumption in office and building applications in the construction of data centers to beautify the facade of the building, the required energy consumption to reduce the brightness and cooling of the data center. in this study, the effect of morphology design on energy consumption and costs in data centers will be investigated. also, based on the hypotheses, a conceptual model has been considered to better understand the subject. the analysis of statistical data of this research was done with spss 25 and lisrel 8.5 software.