شناسایی و رتبه‌بندی ابعاد تاثیرگذار تحول دیجیتال، بر بین‌المللی‌سازی شرکت‌های استارتاپی

هدف: پژوهش حاضر باهدف شناسایی و رتبه‌بندی ابعاد تاثیرگذار تحول دیجیتال بر بین‌المللی‌سازی شرکت‌های استارتاپی انجام شد.روش‌شناسی: این پژوهش ازنظر هدف، کاربردی-توسعه‌ای است و برای دستیابی به هدف آن، از طرح آمیخته اکتشافی (کیفی-کمی) استفاده شد. همچنین، ازنظر شیوه‌ گردآوری داده‌ها، غیرآزمایشی و از نوع توصیفی بوده و با روش پیمایش مقطعی انجام شد. برای شناسایی مقوله‌های پژوهش از روش تحلیل کیفی فراترکیب استفاده شد. بدین منظور، پس از جست‌وجو در پایگاه‌های اطلاعاتی در بازه‌ زمانی سال‌های 1394 تا 1403 (2015 تا 2024)، تعداد 39 پژوهش مرتبط با موضوع «تاثیر تحول دیجیتال بر بین‌المللی‌سازی شرکت‌های استارتاپی»، شناسایی و درنهایت 20 پژوهش به‌صورت هدفمند انتخاب و تحلیل شدند. برای ارزیابی اعتبار بخش کیفی از الگوی casp استفاده گردید و برای رتبه‌بندی شاخص‌های شناسایی‌شده، روش سوارا (swara) به کار گرفته شد.یافته‌ها: درمجموع، 12 مقوله‌ اصلی و 63 مقوله‌ فرعی در این حوزه استخراج شد.نتیجه‌گیری:‌ مقوله‌های اصلی شامل عوامل دولتی، بسترهای سخت‌افزاری، بسترهای نرم‌افزاری، عوامل مدیریتی، مدیریت ارتباط دیجیتال با مشتری، نوآوری دیجیتال، فرهنگ دیجیتال شرکت‌های استارتاپی، استراتژی بازاریابی دیجیتال، عملکرد مالی صادرات شرکت‌های استارتاپی، ‌ عملکرد بازاریابی بین‌المللی، عملکرد شرکت‌های استارتاپی و عملکرد اجتماعی شرکت‌های استارتاپی‌ حاصل شدند. بر اساس نتایج اولویت‌بندی نیز مشخص گردید شاخص‌های افزایش توان رقابتی شرکت‌های استارتاپی، رشد جذب و نگه‌داشت مشتریان بین‌المللی، پذیرش فناوری‌های جدید و دانش‌محور، کاهش یا حذف تعرفه‌های صادراتی شرکت‌های استارتاپی و تسهیل شرایط ورود شرکت‌های استارتاپی به بازارهای جهانی به ترتیب در اولویت اول تا اولویت پنجم قرار دارند.

identifying and ranking the effective dimensions of digital transformation on the internationalization of startup companies

aim and introduction: a startup is a new company founded by an entrepreneur to implement a business plan, generally based on new technologies. these types of companies have occupied a very important place in today's knowledge-based economy, and governments pay special attention to them (eldar and greenan, 2024). the present study aimed to investigate the impact of digital transformation on the internationalization of startup companies using a meta-synthesis approach.methodology: this study is an applied-developmental research from the perspective of the purpose, which was conducted to investigate the impact of digital transformation on the internationalization of startup companies. based on the data collection method, it is considered a survey-cross-sectional study. to achieve the research objective, a mixed exploratory research design was used.in the qualitative section, after searching databases, in the period from 1399 to 1403 ah and from 2015 to 2024 ad, 39 studies on the impact of digital transformation on the internationalization of startup companies were evaluated, and finally 20 studies were selected using a purposeful method and entered the analysis stage.in the quantitative part, the swara method was used to rank the identified indicators. the statistical population in this part of the research includes theoretical and empirical experts. theoretical experts include university professors in the field of marketing and theoretical experts include managers of startup companies, totaling 15 people.finding: the results of the impact of digital transformation on the internationalization of startup companies are presented. thetre are government agents:export rules and requirements for startup companies.reducing or eliminating export tariffs for startup companies.easing conditions for startup companies to enter global markets.granting tax exemptions and export incentivesgovernment support for startups to enter global markets.hardware platforms:using hardware equipment in digital transformationintegration and alignment of startup companies' hardware.providing technical facilities for startup companies.possibility of upgrading startup companies' hardware.software platforms:using modern software in startup companies.continuous updating of digital softwarehiring human resources specialized in using software.deploying global software in startup companies.compatibility of software with startup companies' hardwaremanagement factors:supporting startup company managers in digital transformationinvesting in digital transformation to enter global marketsestablishing an innovative digital culture in companies startupconfronting the extensive digital transformations of global markets.accepting and adapting to digital changes and developmentsupgrading human resource skills based on digital competencedigital customer relationship management:attention to international customer requests digitallycontinuous monitoring of international customer needs digitallydigitally responding to international customer requestsdigitally handling international customer complaintsreceiving digital feedback from international customers.encouraging international customers to participate digitallyestablishing digital communications with international customers.digital innovation:applying digital technologies to startup company processes.creating fundamental changes in startup company products and serviceswelcoming the production of products and providing new digital servicesgenerating and supporting new ideas in startup companiespromoting and improving initial ideasdigital culture of startup companies:dominance of digital transformation in the startup company space.reexamining startup company processes with a digital approach.examining the extent of digital change and transformation in startup companies.general tendency to digitalization in startup companies.establishing two-way and multi-way digital relationships among startup companiesdigital marketing strategy:drawing a digital transformation vision to enter global marketsdeveloping digital transformation missions based on international marketing methodssetting long-term goals for digital transformation to conquer global marketsproviding strategies and strategies to achieve long-term goals in global marketsexecutive policies to achieve short-term goals in the international arenaproviding digital transformation implementation trends and proceduresdeveloping and announcing digital transformation implementation laws and regulationsfinancial performance of startup companies' exports:increasing the return on investment of startup companiesimproving the rate of attracting new capitalbudget management and cost savings in startup companiesincreasing sales and revenues of startup companiesincreasing profit margins of startup companiesinternational marketing performance:expanding the market share of startup companiesincreasing the competitiveness of startup companiesgrowing international customer attraction and retentionincreasing customer satisfaction and loyalty internationalstartup company performance:responding to the needs of global marketsinnovative performance of startup companies in international marketsimproving processes for doing things in an innovative wayadopting new and knowledge-based technologiesleading in digital innovation compared to global competitorssocial performance of startup companies:responding to national and international public expectationsalignment of startups with global standardspresence in global humanitarian activitiessocial reputation of startup companies in the global arenaimproving environmental performance and respect for the environmentdiscussion and conclusion: this study significantly advances the topic of digital transformation in startups, both theoretically and practically. it also uses meta-analysis to comprehensively assess the research on digital transformation in startups. this approach identifies key themes, patterns, and gaps in the literature that can shed light on the current state of the field and suggest areas for future research. this study fills the gaps in the literature by providing a novel analysis of digital transformation in startups. the research also emphasizes the importance of digital transformation for startups, as digital technologies are becoming an increasingly critical component of contemporary enterprises. these insights are useful for startups considering digital transformation initiatives, as they provide recommendations on how to approach and manage the process properly. as a result, this research makes a significant theoretical and practical contribution to the understanding of digital transformation in startups. this study fills a knowledge gap and guides future research by providing an overview of the literature and highlighting important issues and trends.