factors affecting organic farming in jiroft county: multinomial logit model

This study aims to identify the economic, social, and environmental factors affecting organic farming from the perspective of experts and 150 farmers in jiroft county. the results revealed that low government financial support for organic farmers (average rating of 3.81) is the most influential factor, in contrast, lack of adequate marketability (average rating of 2.67) is the least effective factor among the barriers to achieve organic agriculture. according to experts, organic farming serves as a tool for improving public health conditions (average rank of 11.66), and was determined as the most influential factor. however, this factor does not significantly contribute to self-sufficiency in agricultural production, with an average rank of 6.07, being the least influential factor among the factors affecting organic farming. among the average ranks of the components of influential factors in organic farming (educational, economic, social-managerial indicators), the lowest ranking was seen for the government's financial support for organic farmers (average rank of 3.13), making it the most influential. furthermore, the results showed that holding promotional and educational classes has a positive and significant impact on the acceptance of organic cultivation, as following the recommendations of promoters and having the necessary education can increase production and reduce costs.