|
|
|
|
artificial intelligence influence on trusting customer relationships in digital marketing
|
|
|
|
|
|
|
|
نویسنده
|
juber inas kadhim ,mosa akmam majed ,mohammed amal fadhil ,ali zahraa hussein
|
|
منبع
|
international journal of nonlinear analysis and applications - 2022 - دوره : 13 - شماره : 2 - صفحه:2509 -2516
|
|
چکیده
|
The digital society has developed in recent years drastically as artificial intelligence has taken on a greater role. plural companies have begun to see the potential of applying artificial intelligence in digital marketing purposes with customers. despite the benefits of artificial intelligence, there are concerns many people that human interaction decreases. one reduction of human interaction can in turn complicate the creation of trusting customer relationships about artificial intelligence gets an advantage. this thesis obtains a qualitative research method and the empirical material was gathered through semi-structured interviews with seven respondents.
|
|
کلیدواژه
|
artificial intelligence (ai) ,digital marketing ,digital communication ,customer relationships and trust
|
|
آدرس
|
al-qasim green university, iraq, al-qasim green university, iraq, al-qasim green university, iraq, mustaqbal college, iraq
|
|
پست الکترونیکی
|
zahraa.hussien@mustaqbal-college.edu.iq
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|