explain the pattern of user trust in social media-based marketing

This study aimed to explain the pattern of user trust in social network-based marketing. this research is applied in terms of purpose, and exploratory in terms of approach. social network users in the city of tabriz were considered as a community and among them, 400 people were selected as a statistical sample based on a simple random sampling method. the main data collection tool was a closed and researcher-made questionnaire consisting of 42 items that were designed based on the initial conceptual model. spss, lisrel and smart-pls software were used for descriptive and inferential analysis. finally, the research results led to the explanation of the pattern of user trust in social network-based marketing (based on the paradigm model structure) and the model hypothetical relationships in a large community were tested and confirmed.