>
Fa   |   Ar   |   En
   identify the stimulants of banks in forming a strategic alliance with fintechs  
   
نویسنده shahrokhi soodeh ,karabanzad ghadim mohammadreza ,edalatian shahriari jamshid
منبع international journal of nonlinear analysis and applications - 2024 - دوره : 15 - شماره : 2 - صفحه:263 -273
چکیده    Today, banks are on the path of digital transformation to create a good experience for customers. in the meantime, fintech companies have good knowledge of creating technological financial services, and banks need this distinctive fintech competency to succeed in digital banking. based on this, banks form a strategic alliance with fintech. one of the issues that play an important role in the formation and success of the strategic alliance between the bank and fintech is the motivation of both parties to form the alliance. accordingly, the present study was conducted with the aim of identifying the stimulants of banks in forming a strategic alliance with fintech. the method used in this study is team analysis and the statistical population of this study includes 11 experts of the refahe-kargaran bank who have been purposefully selected and interviewed semi-structured. in this study, the stimulants of banks in forming a strategic alliance with fintech were identified in the form of 5 main themes and 9 sub-themes. these five themes are outsourcing technology services, leading digital innovation, organizational process agility, gaining competitive advantage and customers. based on the research findings, banks have different incentives to form a strategic alliance with fintechs, and examining and paying attention to these incentives has a great impact on the success and effectiveness of alliances.
کلیدواژه strategic alliance ,fintech ,strategic alliance stimulants
آدرس islamic azad university, central tehran branch, faculty of management, department of business and entrepreneurship, iran, islamic azad university, central tehran branch, faculty of management, department of industrail management, iran, islamic azad university, central tehran branch, faculty of management, department of business and entrepreneurship, iran
پست الکترونیکی jamshidedalatian1@gmail.com
 
     
   
Authors
  
 
 

Copyright 2023
Islamic World Science Citation Center
All Rights Reserved