واکاوی پدیدارشناختی عوامل موثر بر موفقیت صادرات کالاهای ورزشی ایرانی

ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف واﮐﺎوی ﭘﺪﯾﺪارﺷﻨﺎﺧﺘﯽ ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ ﻣﻮﻓﻘﯿﺖ ﺻﺎدرات ﮐﺎﻻﻫﺎی ورزﺷﯽ اﯾﺮاﻧﯽ ﻃﺮاﺣﯽ و اﺟﺮا ﺷﺪ. اﯾﻦ ﺗﺤﻘﯿﻖ ازﺟﻤﻠﻪ ﺗﺤﻘﯿﻘﺎت ﮐﯿﻔﯽ ﺑﻮد ﮐﻪ ﺑﻪﺻﻮرت ﻣﯿﺪاﻧﯽ اﺟﺮاﯾﯽ ﺷﺪ. روش ﮐﯿﻔﯽ اﺳﺘﻔﺎدهﺷﺪه از ﻧﻮع ﭘﺪﯾﺪارﺷﻨﺎﺳﯽ ﺑﻮد. ﻣﺸﺎرﮐﺖﮐﻨﻨﺪﮔﺎن اﻓﺮادی ﺑﻮدﻧﺪ ﮐﻪ در ﺣﻮزه ﺻﺎدرات ﮐﺎﻻﻫﺎی ورزﺷﯽ ﻓﻌﺎل ﺑﻮدﻧﺪ و ﺑﺎ اﺳﺘﻔﺎده از ﻧﻤﻮﻧﻪﮔﯿﺮی ﻫﺪﻓﻤﻨﺪ، ﺑﺎ روﯾﮑﺮد اﻧﺘﺨﺎب ﻧﻤﻮﻧﻪﮔﯿﺮی ﻫﻤﮕﻮن و درﻋﯿﻦﺣﺎل ﺑﺎ رﻋﺎﯾﺖ ﺣﺪاﮐﺜﺮ ﺗﻨﻮع ﻧﻤﻮﻧﻪﮔﯿﺮی ﺷﺪﻧﺪ. اﯾﻦ ﻣﺴﺌﻠﻪ ﺗﺎ رﺳﯿﺪن ﺑﻪ اﺷﺒﺎع ﻧﻈﺮی ﺷﮑﻞ ﮔﺮﻓﺖ. درﻧﻬﺎﯾﺖ، 13 ﻣﺼﺎﺣﺒﻪ اﻧﺠﺎم ﺷﺪ. اﺑﺰار ﮔﺮدآوری اﻃﻼﻋﺎت، ﻣﺼﺎﺣﺒﻪ ﻧﯿﻤﻪﺳﺎﺧﺘﺎرﯾﺎﻓﺘﻪ ﺑﻮد. ﺑﻪﻣﻨﻈﻮر ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ دادهﻫﺎ از ﺗﺤﻠﯿﻞ ﻣﻮﺿﻮﻋﯽ اﺳﺘﻔﺎده ﺷﺪ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد ﮐﻪ ﺷﺶ ﻣﻀﻤﻮن اﺻﻠﯽ و 32ﻣﻀﻤﻮن ﻓﺮﻋﯽ وﺟﻮد دارد. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﺘﺎﯾﺞ ﺗﺤﻘﯿﻖ ، ﻋﻮاﻣﻞ ﻣﺆﺛﺮ ﺑﺮ ﻣﻮﻓﻘﯿﺖ ﺻﺎدرات ﮐﺎﻻﻫﺎی ورزﺷﯽ اﯾﺮاﻧﯽ در ﺷﺶ ﺑﺨﺶ ﺷﺎﻣﻞ ﺟﻨﺒﻪﻫﺎی اﻧﺴﺎﻧﯽ، اﻗﺘﺼﺎدی، ﺗﺠﺎری، ﻓﻨﯽ، ﺣﻘﻮﻗﯽ و ﻣﺎﻟﯽ ﻣﺸﺨﺺ ﺷﺪ؛ ﺑ ﻪﻋﺒﺎرﺗﯽ ﺗﻮﺟﻪ ﺑﻪ ﻋﻮاﻣﻞ ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪه ﻣﯽﺗﻮاﻧﺪ زﻣﯿﻨﻪ را ﺑﺮای ﻣﻮﻓﻘﯿﺖ ﺻﺎدرات ﮐﺎﻻﻫﺎی ورزﺷﯽ اﯾﺮاﻧﯽ ﻓﺮاﻫﻢ ﮐﻨﺪ.

phenomenological analysis of the factors affecting the success of the export of iranian sports goods

the present study was designed and conducted with the aim of phenomenological analysis of the factors affecting the success of the export of iranian sports goods. the present study was one of the qualitative researches that was conducted in the field. the qualitative method used in the present study was phenomenological. participants in the present study included individuals who were active in the field of sporting goods exports. participants in this study were sampled using purposive sampling and homogeneous sampling selection approach and at the same time with maximum diversity. this issue was formed until the theoretical saturation was reached. finally, 13 interviews were conducted in this regard. the data collection tool in the present study was a semi structured interview. in order to analyze the data, thematic analysis was used. the results showed that there are 6 main themes and 32 sub themes. according to the results of the present study, the factors affecting the success of the export of iranian sports goods in 6 sectors, including human, economic, commercial, technical, legal and financial aspects were identified. in other words, paying attention to the identified factors can provide the basis for the success of the export of iranian sports goods.