presenting a strategic model of traffic reduction using the analysis of the implementation models of successful countries (case study: central roads of yazd city)

Transportation and moving is one of the main aspects of urban life, and organizing transportation is one of the primary needs of any healthy and good city. the existence of traffic problems in the central border of the cities is an issue that unfortunately is not given due attention by the city management, while the traffic problem causes irreparable damage to the economy of the city and the country. therefore, the purpose of this research is to achieve a strategic model of traffic reduction in the central roads of yazd city by using the analysis of implementation models of successful countries. the current research is applied in terms of purpose and descriptive-analytical in terms of nature and method. in order to analyse the data and to adopt the strategic model necessary to reduce the traffic of the central roads of yazd city, the swot model has been used. the results of this research show that the total weighted score of internal factors is 1/93, which is less than the average of 2/5. as a result, it can be said that the weak points in the area of traffic reduction in the central roads of yazd city are superior to its strong points. also, the total weighted score of external factors is 1/6, which is less than the average of 2/5. it can be said that the threats in the field of reducing the traffic of the central roads of yazd city are superior to its opportunities. and according to the internal and external factors of the central roads of yazd city as well as the implementation models of successful countries, defensive strategies should be prioritized to reduce the traffic of the central roads of yazd city.