پیاده سازی هوشمندی کسب و کار برای شرکت های تابعه بانک ملی ایران

کسب و ﮐﺎر اﻣﺮوزی ﺑﻪ ﻃﻮر ﻣﺪاوم در ﺣﺎل ﺗﻐﯿﯿﺮ و ﭘﯿﭽﯿﺪهﺗﺮ ﺷﺪن اﺳﺖ؛ ﻟﺬا ﺳﺎزﻣﺎنﻫﺎ اﻋﻢ از ﺧﺼﻮص و دوﻟﺘﯽ ﺗﺤﺖ ﻓﺸﺎر ﻫﺴﺘﻨﺪ ﺗﺎ ﺑﻪ ﺳﺮﻋﺖ ﺑﻪ اﯾﻦ ﺷﺮاﯾﻂ ﻣﺘﻐﯿﺮ، واﮐﻨﺶ ﻧﺸﺎن داده و در زﻣﯿﻨﻪ ﻓﻌﺎﻟﯿﺖﻫﺎی ﺧﻮد، ﺧﻼق و ﻧﻮآور ﺑﺎﺷﻨﺪ. در اﯾﻦ راﺳﺘﺎ ﻫﻮﺷﻤﻨﺪی ﮐﺴﺐ و ﮐﺎر ﺑﻪ ﺳﺎزﻣﺎنﻫﺎ ﺗﻮاﻧﻤﻨﺪی ﺗﺼﻤﯿﻢﮔﯿﺮی آﮔﺎﻫﺎﻧﻪ را ﻣﯽدﻫﺪ و از اﯾﻦ رو ﻣﯽﺗﻮاﻧﺪ ﻣﻨﺒﻌﯽ از ﻣﺰاﯾﺎی رﻗﺎﺑﺘﯽ ﺑﺎﺷﺪ. ﻫﺪف اﺻﻠﯽ اﯾﻦ ﭘﮋوﻫﺶ ﻃﺮاﺣﯽ و ﺗﺒﯿﯿﻦ ﻣﺪل ﻫﻮﺷﻤﻨﺪی ﮐﺴﺐ و ﮐﺎر ﺑﺮای ﺷﺮﮐﺖﻫﺎی ﺗﺎﺑﻌﻪ ﺑﺎﻧﮏ ﻣﻠﯽ اﯾﺮان اﺳﺖ. ﻫﻮﺷﻤﻨﺪی ﮐﺴﺐ و ﮐﺎر، دارای اﺑﻌﺎد ﻓﻨﯽ اﺟﺘﻤﺎﻋﯽ ﺑﻮده و دارای ﻋﻨﺎﺻﺮ و ﭘﯿﭽﯿﺪﮔﯽ زﯾﺎدی اﺳﺖ ﮐﻪ ﻃﺮاﺣﯽ و ﺗﺒﯿﯿﻦ ﻣﺪل در اﯾﻦ ﺣﻮزه، ﻧﯿﺎزﻣﻨﺪ درک ﻋﻨﺎﺻﺮ و رواﺑﻂ دروﻧﯽ اﺑﻌﺎد و ﻣﻮﻟﻔﻪﻫﺎ در ﺑﺴﺘﺮ و زﻣﯿﻨﻪ اﺟﺘﻤﺎﻋﯽ ﺧﺎص ﻃﺮاﺣﯽ و ﺑﮑﺎرﮔﯿﺮی ﻣﺪل دارد. ﻧﻮع اﯾﻦ ﺗﺤﻘﯿﻖ ﯾﮏ ﺗﺤﻘﯿﻖ ﮐﺎرﺑﺮدی اﺳﺖ. از ﻣﻨﻈﺮ ﻣﺎﻫﯿﺖ و روش، اﯾﻦ ﺗﺤﻘﯿﻖ در ﻣﺮﺣﻠﻪ اول ﺑﻪ ﻋﻠﺖ ﺷﻨﺎﺧﺖ اﺑﻌﺎد ﻣﺪل، اﮐﺘﺸﺎﻓﯽ اﺳﺖ. در ﻣﺮﺣﻠﻪ دوم ﻣﻄﺎﻟﻌﻪ ﺗﻄﺒﯿﻘﯽ ﻣﺪل ﻫﺎی ﻣﻨﺘﺨﺐ اﺳﺖ و در ﻣﺮﺣﻠﻪ ﺳﻮم، ﺗﺤﻠﯿﻠﯽ اﺳﺖ. از ﻧﻈﺮ ﻧﻮع داده، اﯾﻦ ﭘﮋوﻫﺶ، ﮐﯿﻔﯽ-ﮐﻤﯽ )روش ﺗﺮﮐﯿﺒﯽ( اﺳﺖ. ﻋﻼوه ﺑﺮ اﺳﺘﻔﺎده از ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ اﮐﺘﺸﺎﻓﯽ، ﺑﻪ ﻣﻨﻈﻮر آزﻣﻮن ﻓﺮﺿﯿﺎت و ﺑﺮرﺳﯽ رواﯾﯽ و ﭘﺎﯾﺎﯾﯽ ﻣﺪل، از ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺎﯾﯿﺪی و ﻣﺪلﺳﺎزی ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎری اﺳﺘﻔﺎده ﮔﺮدﯾﺪ. ﺟﺎﻣﻌﻪ آﻣﺎری اﯾﻦ ﭘﮋوﻫﺶ، ﺷﺎﻣﻞ ﺧﺒﺮﮔﺎن و ﻣﺘﺨﺼﺼﺎن داﻧﺸﮕﺎﻫﯽ، ﻣﺪﯾﺮان و ﻣﺘﺨﺼﺼﺎن ﻓﻨﺎوری اﻃﻼﻋﺎت در ﺷﺮﮐﺖﻫﺎی ﺗﺎﺑﻌﻪ ﺑﺎﻧﮏ ﻣﻠﯽ اﯾﺮان ﺑﻮده ﮐﻪ ﺑﻪ ﻃﻮر ﻋﺎم در ﺣﻮزه ﻓﻨﺎوری اﻃﻼﻋﺎت و ﺑﻪ ﻃﻮر ﺧﺎص در ﺣﻮزه ﻫﻮﺷﻤﻨﺪی ﮐﺴﺐ و ﮐﺎر در ﺻﻨﻌﺖ ﺑﺎﻧﮑﺪاری، ﻓﻌﺎل ﻫﺴﺘﻨﺪ. ﺑﺮ اﯾﻦ اﺳﺎس ﺳﺌﻮال اﺻﻠﯽ در اﯾﻦ ﭘﮋوﻫﺶ، اﯾﻦ اﺳﺖ ﮐﻪ: ﻣﺪل ﻫﻮﺷﻤﻨﺪی ﮐﺴﺐ و ﮐﺎر ﺑﺮای ﺷﺮﮐﺖﻫﺎی ﺗﺎﺑﻌﻪ ﺑﺎﻧﮏ ﻣﻠﯽ اﯾﺮان، ﭼﮕﻮﻧﻪ اﺳﺖ؟ ﻧﺘﺎﯾﺞ ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ ﻣﺪل اﺣﺼﺎء ﺷﺪه دارای ﺳﻪ ﺑﻌﺪ ﻃﺮاﺣﯽ، ﭘﺮوژه و ﭘﯿﺎده ﺳﺎزی اﺳﺖ و ﻣﺪل از ﺑﺮازش ﺧﻮﺑﯽ ﺑﺮﺧﻮردار ﺑﻮده اﺳﺖ. ﻟﺬا ﭘﯿﺸﻨﻬﺎد ﻣﯽ ﺷﻮد در ﻗﺎﻟﺐ ﭘﮋوﻫﺸﯽ ﻣﺠﺰا، ﻣﺪﻟﺴﺎزی ﻣﻌﻤﺎری ﻫﻮش ﺗﺠﺎری در ﺷﺮﮐﺖﻫﺎی واﺑﺴﺘﻪ ﺑﻪ ﺑﺎﻧﮏ ﻣﻠﯽ اﯾﺮان اﻧﺠﺎم ﮔﺮدد.

implementation of business intelligence for subsidiaries of bank melli iran

business intelligence enables organizations to make conscious decision - making capability and thus can be a source of competitive advantage. the main purpose of this research is to design and explain the business intelligence model for the subsidiaries of bank melli iran. business intelligence has technical-social dimensions and has many elements and complexities. designing and explaining the model in this area requires understanding the elements and internal relationships of dimensions and components in the specific social context of designing and applying the model. the type of research is based on purpose, practical and in terms of nature and methodology, in the first stage due to the recognition of the dimensions of the model, exploratory, in the second stage is comparative study of selected models and in the third stage is analytical. in terms of data type, it is qualitative-quantitative (combined method). using exploratory factor analysis, hypothesis testing was performed and using confirmatory factor analysis and structural equation modeling, the validity and reliability of the model were investigated. the statistical population includes academic experts and specialists, managers and it specialists in the subsidiaries of bank melli iran who are active in the field of business intelligence in the banking industry. accordingly, the main question of the research is as a result, the calculated model has three dimensions of design, project and implementation, and the model has a good fit. it is suggested that business intelligence architecture modeling in companies affiliated with bank melli iran be done in a separate research format.