توسعه یک مدل ریاضی ارزیابی مشتریان یک زنجیره تامین سبز چند محصولی

اﻣﺮوزه اﻋﻤﺎل ﻗﻮاﻧﯿﻦ و اﺻﻮل ﺳﺒﺰ ﻣﺎﻧﻨﺪ اﺳﺘﻔﺎده از ﻣﻮاد ﺧﺎم و ﻣﺤﺼﻮﻻت ﺳﺎزﮔﺎر ﺑﺎ ﻣﺤﯿﻂ در ﻣﺮاﮐﺰ ﺗﻮﻟﯿﺪ،ﺻﻨﻌﺘﯽ و ﺟﺎﻣﻌﻪ، ﮐﺎﻫﺶ اﺳﺘﻔﺎده از ﻣﻨﺎﺑﻊ اﻧﺮژی ﻓﺴﯿﻠﯽ و از ﻃﺮف دﯾﮕﺮ ﺗﻘﺎﺿﺎی روﺑﻪ رﺷﺪ ﻣﺸﺘﺮﯾﺎن ﺑﺮای ﻋﺮﺿﻪ ﻣﺤﺼﻮﻻت در ﺳﻄﺢ اﻧﺘﻈﺎرات ﺳﺒﺰ آﻧﻬﺎ و ﻟﺰوم ﺗﻮﺟﻪ ﺑﻪ اﯾﻦ ﻣﻮرد در ﻣﺪﯾﺮﯾﺖ زﻧﺠﯿﺮه ﺗﺎﻣﯿﻦ ﺿﺮورﺗﯽ اﻧﮑﺎر ﻧﺎﭘﺬﯾﺮ اﺳﺖ. در اﯾﻦ ﻣﻄﺎﻟﻌﻪ اﻟﮕﻮﯾﯽ در ﻗﺎﻟﺐ ﺗﻮﺳﻌﻪ ﯾﮏ ﻣﺪل رﯾﺎﺿﯽ ﺑﺮای ارزﯾﺎﺑﯽ ﻣﺸﺘﺮﯾﺎن ﯾﮏ زﻧﺠﯿﺮه ﺗﺎﻣﯿﻦ ﺳﺒﺰ ﭼﻨﺪ ﻣﺤﺼﻮﻟﯽ اراﺋﻪ ﻣﯽ ﮔﺮدد ﮐﻪ ﻫﻤﺰﻣﺎن ﻣﻔﺎﻫﯿﻢ ﮐﺎرﺑﺮدی ﻫﻤﭽﻮن ﻣﺸﺘﺮﯾﺎن ﺑﺎ در ﻧﻈﺮ ﮔﺮﻓﺘﻦ ﺷﺎﺧﺺ ﻫﺎی ﺳﺒﺰ ﻣﻮرد ﺑﺮرﺳﯽ ﻗﺮار ﮔﺮﻓﺘﻪ اﻧﺪ. اﻫﺪاﻓﯽ ﮐﻪ در اﯾﻦ ﭘﮋوﻫﺶ ﺑﺪان ﺧﻮاﻫﯿﻢ ﭘﺮداﺧﺖ، ﺷﺎﻣﻞ ﮐﻤﯿﻨﻪ ﻧﻤﻮدن زﻣﺎن دﺳﺘﺮﺳﯽ ﺟﻬﺖ ﻣﺸﺘﺮی ﻣﺪاری ﻫﺮ ﭼﻪ ﺑﻬﺘﺮ ﻣﯽ ﺑﺎﺷﺪ. ﯾﮑﯽ از ﻓﺎﮐﺘﻮر ﻫﺎی اﺳﺎﺳﯽ و ﻣﻬﻢ در ﺟﻬﺖ ﺟﺬب ﻣﺸﺘﺮﯾﺎن، زﻣﺎن ﺗﺤﻮﯾﻞ ﺑﻪ ﻣﻮﻗﻊ ﻣﯽ ﺑﺎﺷﺪ. از دﯾﮕﺮ ﻣﻔﺎﻫﯿﻤﯽ ﮐﻪ در اﯾﻦ ﭘﮋوﻫﺶ درﺗﻮﺳﻌﻪ ﻣﺪل رﯾﺎﺿﯽ ﻣﻮرد ﺑﺮرﺳﯽ ﻗﺮار ﺧﻮاﻫﺪ ﮔﺮﻓﺖ، ﻧﺮخ ﺗﺤﻮﯾﻞ ﻣﯽ ﺑﺎﺷﺪ. اﻣﺮوزه داﻣﻨﻪ ﻓﻌﺎﻟﯿﺖ ﺗﺎﻣﯿﻦ ﮐﻨﻨﺪﮔﺎن در ﯾﮏ زﻧﺠﯿﺮه ﺗﺎﻣﯿﻦ ﻃﯿﻒ ﮔﺴﺘﺮده ای از ﻧﯿﺎزﻣﻨﺪی ﻫﺎی ﻣﺸﺘﺮﯾﺎن را ﺷﺎﻣﻞ ﻣﯽ ﺷﻮد. از ﺟﻤﻠﻪ اﯾﻦ ﻣﻮارد ﺟﺮﯾﺎﻧﺎت ﺑﺎﻻ ﺳﺮی در ﺟﻬﺖ ﺗﺎﻣﯿﻦ ﮐﻨﻨﺪه و ﺟﺮﯾﺎﻧﺎت ﭘﺎﯾﯿﻦ دﺳﺖ در ﺟﻬﺖ ﻣﺼﺮف ﮐﻨﻨﺪه ﻣﻮرد ﺗﻮﺟﻪ ﻗﺮار ﻣﯽ ﮔﯿﺮد. از ﺟﻤﻠﻪ ﻣﻮارد دﯾﮕﺮ ﺗﻮﺟﻪ ﺑﻪ ﻧﺮخ ﺗﺤﻮﯾﻞ ﻣﯽ ﺑﺎﺷﺪ. در اﯾﻦ ﻣﻄﺎﻟﻌﻪ ﺳﻪ ﺑﺨﺶ ﻣﺼﺮف ﮐﻨﻨﺪه ﺑﺮ اﺳﺎس رﻓﺘﺎر ﺧﺮﯾﺪﺷﺎن و ﻣﺼﺮف ﮐﻨﻨﺪﮔﺎن ﺳﺒﺰ، ﻣﺼﺮف ﮐﻨﻨﺪﮔﺎن ﻧﺎﺳﺎزﮔﺎر و ﻣﺼﺮف ﮐﻨﻨﺪﮔﺎن ﻗﺮﻣﺰ ﺗﻌﺮﯾﻒ ﮔﺮدﯾﺪه اﺳﺖ. ﯾﮏ ﻣﺪل ﺑﺮﻧﺎﻣﻪ رﯾﺰی ﮐﻪ ﺑﺮای ﺑﻬﯿﻨﻪ ﺳﺎزی ﺷﺒﮑﻪ زﻧﺠﯿﺮه ﺗﺎﻣﯿﻦ ﺑﺮای ﯾﮏ ﺧﺮده ﻓﺮوش ﭘﯿﺸﻨﻬﺎد ﮔﺮدﯾﺪه، ﺗﻮﺳﻌﻪ داده ﻣﯽ ﺷﻮد ﮐﻪ ﮐﻪ درﺑﺮﮔﯿﺮﻧﺪه ﺗﻮﻟﯿﺪﮐﻨﻨﺪﮔﺎن، ﺣﺎﻣﻠﻬﺎ و ﻣﺮاﮐﺰ ﺗﻮزﯾﻊ ﺑﺮ اﺳﺎس اﻧﺘﻈﺎرات ﺳﺒﺰ ﺑﺨﺸﻬﺎی ﻣﺼﺮف ﮐﻨﻨﺪه ﻣﯽ ﺑﺎﺷﺪ. ﻋﻼوه ﺑﺮاﯾﻦ، ﺑﻪ ﻣﻨﻈﻮر درک ﺗﺎﺛﯿﺮ ﯾﮏ ﺳﻄﺢ ﺗﻌﯿﯿﻦ ﮐﻨﻨﺪﮔﯽ ﺑﺎﻻﺗﺮ ﺑﺮ روی اﯾﻦ راه ﺣﻞ، ﻣﺠﻤﻮﻋﻪ ای از ﺳﻨﺎرﯾﻮﻫﺎ ﻣﻮرد ارزﯾﺎﺑﯽ ﻗﺮار ﺧﻮاﻫﻨﺪ ﮔﺮﻓﺖ.

development of a mathmatical model for evaluating customers of multi-product green supply chain

.In this study, in the form of development, a mathematical model for evaluating customers of a multiproduct green supply chain is presented, while practical concepts such as customers are examined by considering green indices. The goals that we will address in this study include minimizing access time for the best customer orientation. One of the basic and important factors in attracting customers is timely delivery time. Another concept that will be examined in this research in the development of mathematical model is the delivery rate. Today, the scope of suppliers’ activity in a supply chain includes a wide range of customer needs. Among these cases, upstream currents in the direction of the supplier and downstream currents in the direction of the consumer are considered. Among other things, pay attention to the delivery rate. In this study, three consumer segments are defined based on their buying behavior and green consumers, incompatible consumers and red consumers. A planning model proposed to optimize the supply chain network for a retailer is developed, which includes manufacturers, carriers, and distribution centers based on the green expectations of consumer sectors. In addition, a set of scenarios will be evaluated in order to understand the impact of a higher determinant level on this solution.