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Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company
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نویسنده
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Mesforoush A. ,Tarokh M.J.
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منبع
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international journal of research in industrial engineering - 2013 - دوره : 2 - شماره : 1 - صفحه:30 -44
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چکیده
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It is important to segment the most profitable customers of a company. many crm researchers have been performed to calculate customer profitability and develop a comprehensive model of it. this paper with the aid of data mining tools tries to customer segmentation based on kind of rfm. customers are clustered using k-means and finally calculated clv. this approach is essential for an sme to be able to provide a personalized service to each customer and to reach customer satisfaction.
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کلیدواژه
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Customer Relationship management ,Customer lifetime value ,Data mining ,RFM ,SMEs
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آدرس
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k.n.toosi university of technology, Department of Industrial Engineering, K N Toosi University of Technology, Tehran, Iran, ایران, k.n.toosi university of technology, Department of Industrial Engineering, K N Toosi University of Technology, Tehran, Iran, ایران
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پست الکترونیکی
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mjtarokh@kntu.ac.ir
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Authors
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