نقش گفتمان شناختی برای مجاب سازی در متون اقتصادی: رویکرد نشانه - معناشناختی

از ﻣﻨﻈﺮﮔﻔﺘﻤﺎن، ﺷﻨﺎﺧﺖ ﺟﺮﻳﺎنی ﻓﻌﺎل اﺳﺖ ﻛﻪ ﻣﻮﺟﺐ ﺑﺮوز راﻫﻜﺎرﻫﺎ ﻳﺎ ﺷﮕﺮدﻫﺎی زﺑﺎنی می ﮔﺮدد. اﻳﻦ ﺷﮕﺮدﻫﺎ داﺋﻤﺎً در ﺣﺎل ﺗﻮﻟﻴﺪ، ﺗﻜﺜﻴﺮ، ﺟﺎﺑﺠﺎیی، دﮔﺮﮔﻮنی، ﺣﺬف، ﺟﺎﻳﮕﺰﻳنی ﻳﺎ زاﻳﺶ ﮔﻮﻧﻪ ﻫﺎی ﺷﻨﺎﺧتی دﻳﮕﺮ ﻫﺴﺘﻨﺪ. ﺑﺮ اﻳﻦ اﺳﺎس، ﻧمی ﺗﻮان ﺷﻨﺎﺧﺖ را ﻓﻘﻂ ﻋﻨﺼﺮی ﺑﺮای اﻧﺘﻘﺎل اﻃﻼﻋﺎت داﻧﺴﺖ؛ ﺑﻠﻜﻪ ﺑﺎﻳﺪ آن را ﺑﻪ ﺟﺮﻳﺎنی داﻧﺴﺖ ﻛﻪ ﺑﺎ ﺗﺎﺛﻴﺮﮔﺬاری ﺑﺮ اﻃﻼﻋﺎت،ﻣﻨﺤﺮف ﻳﺎ ﻛﺎﻣﻞ ﻧﻤﻮدن آن ﻳﺎ ﺗﻐﻴﻴﺮ ﺟﻬﺖ دادن در ﭼﺮﺧه اﻧﺘﻘﺎلی آن، ﻋﻤﻞ می ﻧﻤﺎﻳﺪ. در ﻧﻈﺎم ﮔﻔﺘﻤﺎن ﺷﻨﺎﺧتی (cognitive discourse)، ﺗﻨﻬﺎ؛ ﺟﺮﻳﺎن ﻣﺠﺎبی و زورآزﻣﺎیی اﺳﺘﺪﻻلی اﺳﺖ ﻛﻪ ﺳﺒﺐ ﺑﺮﺗﺮی و ﭘﻴﺮوزی ﻳکی ﺑﺮ دﻳﮕﺮی می ﮔﺮدد؛ ﭼﻮن ﺗﻔﻜﺮ، اﻧﺪﻳﺸﻪ و ﻣﻨﻄﻖ اﺳﺘﺪﻻﻟﻲ می ﺗﻮاﻧﺪ ﺑﺎوری را ﺗﻐﻴﻴﺮ داده و ﺑﺎور دﻳﮕﺮی را ﺟﺎﻳﮕﺰﻳﻦ آن ﻛﻨﺪ(ﺷﻌﻴﺮی،1398 ) ﻫﺪف اﺻلی ﻣﻘﺎﻟﻪ ﺣﺎﺿﺮ آﻧﺴﺖ ﻛﻪ ﺑﺎ روﻳﻜﺮد ﻧﺸﺎﻧﻪ ﻣﻌﻨﺎﺷﻨﺎﺧتی (cognitive semantic semiotic approach) در ﭼﺎرﭼﻮب ﺗﺤﻠﻴﻞ ﮔﻔﺘﻤﺎن اﻧﺘﻘﺎدی، ﺗﻐﻴﻴﺮ ﻧﻈﺎم ﮔﻔﺘﻤﺎنی ِﻛﻨﺶ ﻣﺤﻮر ﺑﻪ ﻧﻈﺎم ﮔﻔﺘﻤﺎنی ﺗﻨﺶ ﻣﺤﻮر در اﻗﺘﺼﺎد اﻳﺮان را بررسی ﻧﻤﺎﻳﺪ. دراﻳﻦ ﻣﻘﺎﻟﻪ ﺑﺮای آﺷﻨﺎیی ﻫﺮ ﭼﻪ ﺑﻴﺸﺘﺮ ﺑﺎ ارﺗﺒﺎط ﻧﻈﺎم گفتمانی ﻛﻨشی اﻟﻘﺎیی(ﻣﺠﺎبی) ﺑﺮای ﺑﻴﺎن واﻗﻌﻴﺖ ﻣﻮﺟﻮد، ﺑﺤﺮان اﻗﺘﺼﺎدی اﺧﻴﺮ اﻳﺮان را ﺑﺎ ﺗﻤﺮﻛﺰ ﺑﺮ ﻳﻚ ﻣﺘﻦ ﺗﻮﻟﻴﺪ ﺷﺪه ﺗﻮﺳﻂ ﻣﺤﻤﻮد ﺑﻬﻤنی، رﺋﻴﺲ ﻛﻞ ﺑﺎﻧﻚ ﻣﺮﻛﺰی دوﻟﺖ دﻫﻢ در ﭘﻨﺠﻢ ﺑﻬﻤﻦ ﻣﺎه1390 ﻣﻮرد ﺑﺮرسی قرار دادﻳﻢ. ﻧﺘﺎﻳﺞ ﺣﺎکی از آن ﺑﻮدﻛﻪ رﻋﺎﻳﺖ و ﻳﺎ ﻋﺪم ﭘﺎﻳﺒﻨﺪی ﻛﻨﺸﮕﺮان اﻗﺘﺼﺎدی ﺑﻪ ﻧﻈﺎم ﮔﻔﺘﻤﺎن ﻛﻨﺸﻲ اﻟﻘﺎیی (ﻣﺠﺎبی) ﺑﺮای ﺑﻴﺎن واﻗﻌﻴﺖ در ﻣﺘﻮن اقتصادی (economic texts) را ﻣﻲ ﺗﻮان ﺑﻪ ﻋﻨﻮان ﻋﺎﻣﻞ ﺗﺎﺛﻴﺮﮔﺬاری در وﺿﻊ ﻣﻌﻴﺸﺖ ﻣﺮدم ﻗﻠﻤﺪاد ﻧﻤﻮد.

the role of cognitive discourse of persuasion in economic discourse: cognitive semantic-semiotic approach

cognition is a dynamic process that leads to language strategies. these strategies are constantly producing, reproducing, moving, transforming, deleting, replacing, or generating other cognitive species. accordingly cognition cannot be considered merely anelement for the transmission of information; rather, it should be seen as a process that acts by influencing information, distorting or completing it, or changing the direction of its transition cycle. in the system of cognitive discourse, persuasion and argumentativecoercion lead to superiority and victory of someone over another, for thinking and reasoning can change a belief and replace it with another (shairi, 1398). the main purpose of this article is to examine the change of action-oriented discourse to tension-orienteddiscourse in iran economy with a semiotic-semantic approach by the framework of critical discourse analysis. in order to become more familiar with persuasive action discourse system in recent economic crisis of iran, a text produced by mahmoud bahmani,governor of the central bank of the 10th government on february26, 2012 was analysed. the result showed that the observance or non-adherence of economic actors to the persuasive discourse system to express the truth in economic texts can be considered as aneffective factor in the living conditions of people.